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China’s Mobile Online Game Industry—The Turning Point
In-Stat/MDR, March 2010, Pages: 23
The mobile online gaming industry has seen a turning point in 2009. Due largely to the reduction of GPRS fees early this year that led to a significant increase in subscribers, many industry players, including game developers and game publishers have reported profits.
China Mobile introduced a new payment channel that greatly impacted other industry players. Further, China Mobile launched a new mobile gaming platform in 2009—the first such platform among the three telecom operators in China. In-Stat believes that although all of the operators were rewarded full-service licenses in 2009, China Mobile will continue to lead the pack.
After several years’ evolution, the mobile online gaming industry saw a turning point in China and has emerged as one of the most important markets in a XX million subscribers’ mobile Internet service industry. Many industry players, including game developers and game publishers have reported profits due to the remarkable market growth. The price cut in data service fees early this year as well as the availability of high quality games are the key drivers promoting the industry.
Recent analysis found the following:
- The key developments of China’s mobile online gaming market in 2009
- The primary changes in the value chain of mobile online gaming market and a paradox in payment channel
- Analysis on current user characteristics and an estimation of potential users
- Profiles of the main industry players
- An estimation on future trends of mobile online gaming industry
- Revenue and subscriber forecasts
Whose Needs Does This Report Address?
- Handset vendors
- Telecom operators
- PC game vendors
- Mobile game vendors
- Strategy investors
- Venture capitalists
What Questions Does This Report Answer?
- Market size and subscriber population of mobile online gaming industry
- Developments in mobile online gaming industry’s value chain
- The drivers and barriers of mobile online gaming industry
- Forecast on the mobile online gaming market
- Future development trends of mobile online gaming industry
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