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Viewing report
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OTT Video Platforms, Devices, and Consumer Expectations
In-Stat/MDR, March 2010, Pages: 37
Over-the-top (OTT) refers to the delivery of Internet-based multimedia content to the TV over a broadband connection. Content producers, service providers, device manufacturers, alike, are all seeking to create a new OTT video distribution channel for on-demand, Internet-based digital entertainment.
This PowerPoint research report presents a real-world assessment of the OTT video market opportunity. Based on an In-Stat primary research survey of US broadband households, the report quantifies current Internet TV viewing behavior, web-to-TV adoption, and web-enabled CE device requirements. In addition, the research documents consumer expectations regarding the consumption of digital entertainment, identifying OTT video market and content monetization opportunities. For anyone seeking to participate in the emerging OTT video market, this research will prove vital to product and market planning.
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