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Baby Personal Care in Nigeria to 2013

Description:

This databook provides key data and information on the baby personal care market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

- Contains information on two categories: diapers and baby toiletries

- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

- Category level company and brand share as well as distribution share information for 2007 and 2008

- Review of the top two companies within the baby personal care market, including company overview, key facts and business description

Highlights of this title

The market for baby personal care in Nigeria increased at a compound annual growth rate of 3% between 2003 and 2008.

The diapers category led the baby personal care market in Nigeria, accounting for a share of 67.9%.

Leading players in Nigerian baby personal care market include Procter & Gamble Company, The, Unilever and Kimberly-Clark Corporation.

Key reasons to purchase this title

- Develop business strategies by understanding the quantitative trends within the baby personal care market in Nigeria

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements

Contents:

Chapter 1 Executive Summary
Summary market level: baby personal care
Summary category level: baby toiletries
Summary category level: diapers

Chapter 2 Introduction
What is this report about?
How to use this report
Market definition

Chapter 3 Market Overview
Value analysis (Naira), 2003-08
Value analysis (Naira), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Leading Company Profiles
The Procter & Gamble Company
Unilever

Chapter 5 Category Analysis: Baby Toiletries
Value analysis (Naira), 2003-08
Value analysis (Naira), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 6 Category Analysis: Diapers
Value analysis (Naira), 2003-08
Value analysis (Naira), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 7 Country Comparison
Value
Volume
Market share

Chapter 8 Socioeconomic profile
Country overview
Key facts
Political overview
Economic overview

Chapter 9 New Product Development
Product launches over time
Recent product launches

Chapter 10 Macroeconomic Profile
Macroeconomic indicators

Chapter 11 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

Chapter 12 APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Baby personal care, Nigeria, value by category (NGNm), 2003-13
Figure 2: Baby personal care, Nigeria, category growth comparison, by value, 2003-13
Figure 3: Baby personal care, Nigeria, volume by category (units, million), 2003-13
Figure 4: Baby personal care, Nigeria, category growth comparison, by volume, 2003-13
Figure 5: Baby personal care, Nigeria, company share by value (%), 2007-08
Figure 6: Baby personal care, Nigeria, distribution channels by value (%), 2007-08
Figure 7: Baby toiletries, Nigeria, value by segment (NGNm), 2003-13
Figure 8: Baby toiletries, Nigeria, category growth comparison, by value, 2003-13
Figure 9: Baby toiletries, Nigeria, volume by segment (units, million), 2003-13
Figure 10: Baby toiletries, Nigeria, category growth comparison, by volume, 2003-13
Figure 11: Baby toiletries, Nigeria, company share by value (%), 2007-08
Figure 12: Baby toiletries, Nigeria, distribution channels by value (%), 2007-08
Figure 13: Diapers, Nigeria, value by segment (NGNm), 2003-13
Figure 14: Diapers, Nigeria, category growth comparison, by value, 2003-13
Figure 15: Diapers, Nigeria, volume by segment (units, million), 2003-13
Figure 16: Diapers, Nigeria, category growth comparison, by volume, 2003-13
Figure 17: Diapers, Nigeria, company share by value (%), 2007-08
Figure 18: Diapers, Nigeria, distribution channels by value (%), 2007-08
Figure 19: Global baby personal care market split (value terms, 2008), top five countries
Figure 20: Global baby personal care market value, 2003-08, top five countries
Figure 21: Global baby personal care market split (volume terms, 2008), top five countries
Figure 22: Global baby personal care market volume, 2003-08, top five countries
Figure 23: Map of Nigeria
Figure 24: Annual data review process

LIST OF TABLES
Table 1: Baby personal care category definitions
Table 2: Baby personal care distribution channels
Table 3: Baby personal care, Nigeria, value by category (NGNm), 2003-08
Table 4: Baby personal care, Nigeria, value forecast by category (NGNm), 2008-13
Table 5: Baby personal care, Nigeria, value by category ($m), 2003-08
Table 6: Baby personal care, Nigeria, value forecast by category ($m), 2008-13
Table 7: Baby personal care, Nigeria, volume by category (units, million), 2003-08
Table 8: Baby personal care, Nigeria, volume forecast by category (units, million), 2008-13
Table 9: Baby personal care, Nigeria, brand share by value (%), 2007-08
Table 10: Baby personal care, Nigeria, value by brand (NGNm), 2007-08
Table 11: Baby personal care, Nigeria, company share by value (%), 2007-08
Table 12: Baby personal care, Nigeria, value by company (NGNm), 2007-08
Table 13: Baby personal care, Nigeria, distribution channels by value (%), 2007-08
Table 14: Baby personal care, Nigeria, value by distribution channel (NGNm), 2007-08
Table 15: Baby personal care, Nigeria, expenditure per capita (NGN), 2003-08
Table 16: Baby personal care, Nigeria, forecast expenditure per capita (NGN), 2008-13
Table 17: Baby personal care, Nigeria, expenditure per capita ($), 2003-08
Table 18: Baby personal care, Nigeria, forecast expenditure per capita ($), 2008-13
Table 19: Baby personal care, Nigeria, consumption per capita (units), 2003-08
Table 20: Baby personal care, Nigeria, forecast consumption per capita (units), 2008-13
Table 21: The Procter & Gamble Company key facts
Table 22: Unilever key facts
Table 23: Baby toiletries, Nigeria, value by segment (NGNm), 2003-08
Table 24: Baby toiletries, Nigeria, value forecast by segment (NGNm), 2008-13
Table 25: Baby toiletries, Nigeria, value by segment ($m), 2003-08
Table 26: Baby toiletries, Nigeria, value forecast by segment ($m), 2008-13
Table 27: Baby toiletries, Nigeria, volume by segment (units, million), 2003-08
Table 28: Baby toiletries, Nigeria, volume forecast by segment (units, million), 2008-13
Table 29: Baby toiletries, Nigeria, brand share by value (%), 2007-08
Table 30: Baby toiletries, Nigeria, value by brand (NGNm), 2007-08
Table 31: Baby toiletries, Nigeria, company share by value (%), 2007-08
Table 32: Baby toiletries, Nigeria, value by company (NGNm), 2007-08
Table 33: Baby toiletries, Nigeria, distribution channels by value (%), 2007-08
Table 34: Baby toiletries, Nigeria, value by distribution channel (NGNm), 2007-08
Table 35: Baby toiletries, Nigeria, expenditure per capita (NGN), 2003-08
Table 36: Baby toiletries, Nigeria, forecast expenditure per capita (NGN), 2008-13
Table 37: Baby toiletries, Nigeria, expenditure per capita ($), 2003-08
Table 38: Baby toiletries, Nigeria, forecast expenditure per capita ($), 2008-13
Table 39: Baby toiletries, Nigeria, consumption per capita (units), 2003-08
Table 40: Baby toiletries, Nigeria, forecast consumption per capita (units), 2008-13
Table 41: Diapers, Nigeria, value by segment (NGNm), 2003-08
Table 42: Diapers, Nigeria, value forecast by segment (NGNm), 2008-13
Table 43: Diapers, Nigeria, value by segment ($m), 2003-08
Table 44: Diapers, Nigeria, value forecast by segment ($m), 2008-13
Table 45: Diapers, Nigeria, volume by segment (units, million), 2003-08
Table 46: Diapers, Nigeria, volume forecast by segment (units, million), 2008-13
Table 47: Diapers, Nigeria, brand share by value (%), 2007-08
Table 48: Diapers, Nigeria, value by brand (NGNm), 2007-08
Table 49: Diapers, Nigeria, company share by value (%), 2007-08
Table 50: Diapers, Nigeria, value by company (NGNm), 2007-08
Table 51: Diapers, Nigeria, distribution channels by value (%), 2007-08
Table 52: Diapers, Nigeria, value by distribution channel (NGNm), 2007-08
Table 53: Diapers, Nigeria, expenditure per capita (NGN), 2003-08
Table 54: Diapers, Nigeria, forecast expenditure per capita (NGN), 2008-13
Table 55: Diapers, Nigeria, expenditure per capita ($), 2003-08
Table 56: Diapers, Nigeria, forecast expenditure per capita ($), 2008-13
Table 57: Diapers, Nigeria, consumption per capita (units), 2003-08
Table 58: Diapers, Nigeria, forecast consumption per capita (units), 2008-13
Table 59: Global baby personal care market value, 2008
Table 60: Global baby personal care market split (value terms ($m), 2008), top five countries
Table 61: Global baby personal care market volume, 2008
Table 62: Global baby personal care market split (volume terms, 2008), top five countries
Table 63: Leading players, top five countries
Table 64: Nigeria key facts
Table 65: Nigeria baby personal care new product launches reports, by company (top five companies), 2009
Table 66: Nigeria baby personal care new product launches SKUs, by company (top five companies), 2009
Table 67: Nigeria baby personal care new product launches (reports), by flavor and fragrances, 2009
Table 68: Nigeria baby personal care new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 69: Nigeria baby personal care new product launches (reports), by package tags or claims, 2009
Table 70: Nigeria baby personal care new product launches - recent five launches 2009
Table 71: Nigeria population, by age group, 2003-08 (millions)
Table 72: Nigeria population forecast, by age group, 2008-13 (millions)
Table 73: Nigeria population, by gender, 2003-08 (millions)
Table 74: Nigeria population forecast, by gender, 2008-13 (millions)
Table 75: Nigeria nominal GDP, 2003-08 (NGNbn, nominal prices)
Table 76: Nigeria nominal GDP forecast, 2008-13 (NGNbn, nominal prices)
Table 77: Nigeria real GDP, 2003-08 (NGNbn, 2000 prices)
Table 78: Nigeria real GDP forecast, 2008-13 (NGNbn, 2000 prices)
Table 79: Nigeria real GDP, 2003-08 ($bn, 2000 prices)
Table 80: Nigeria real GDP forecast, 2008-13 ($bn, 2000 prices)
Table 81: Nigeria consumer price index, 2003-08 (2000=100)
Table 82: Nigeria consumer price index, 2008-13 (2000=100)

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Baby Personal Care in Nigeria to 2013

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+353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Please fax this form to:
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+353-1-481-1716 or +353-1-653-1571 (from Rest of World)