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Household Products in South Africa to 2013
Datamonitor, March 2010, Pages: 254
This databook provides key data and information on the household products market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on:textile washing,dishwashing,general purpose cleaners, insecticides,air fresheners,bleach,scouring,toilet care&furniture polish
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the household products market, including company overview, key facts and business description
Highlights of this title
The market for household products in South Africa increased at a compound annual growth rate of 3.8% between 2003 and 2008.
The textile washing products category led the household products market in South Africa, accounting for a share of 53.3%.
Leading players in South African household products market include Unilever, Reckitt Benckiser PLC and S.C. Johnson & Son, Inc..
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the household products market in South Africa
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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