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Ice Cream in Eastern Europe to 2013
Datamonitor, March 2010, Pages: 91
This databook provides key data and information on the ice cream market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on four categories; impulse ice cream, take-home ice cream, artisanal ice cream and frozen yogurt.
- Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data
- Category level company share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the ice cream market, including company overview, key facts and business description
Highlights of this title
The market for ice cream in Eastern Europe increased at a compound annual growth rate of 4.2% between 2003 and 2008.
The impulse ice cream category led the ice cream market in Eastern Europe, accounting for a share of 54.2%.
The leading players in the Eastern European ice cream market include Unilever, Nestle S.A. and Zhitomirsky Maslozavod.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the ice cream market in Eastern Europe
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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