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Soft Drinks in Germany to 2013
Datamonitor, Jan 2010, Pages: 224
This databook provides key data and information on the soft drinks market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the soft drinks market, including company overview, key facts and business description
Highlights of this title
The market for soft drinks in Germany increased at a compound annual growth rate of 2.4% between 2003 and 2008.
The bottled water category led the soft drinks market in Germany, accounting for a share of 39.5%.
Leading players in German soft drinks market include Coca-Cola Company, The, Nestle S.A. and Dr. Pepper Snapple Group Inc..
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the soft drinks market in Germany
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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