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BIM Birlesik Magazalar A.S.: SWOT Analysis & Company Profile

World Market Intelligence, April 2010, Pages: 16


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Synopsis
WMI’s BIM Birlesik Magazalar A.S. contains a company overview, key facts, locations and subsidiaries, news and events as well as a SWOT analysis of the company.

Summary
This SWOT Analysis company profile is a crucial resource for industry executives and anyone looking to quickly understand the key information concerning BIM Birlesik Magazalar A.S.’s business.

WMI’s “BIM Birlesik Magazalar A.S. SWOT Analysis & Company Profile” reports utilize a wide range of primary and secondary sources, which are analyzed and presented in a consistent and easily accessible format. WMI strictly follows a standardized research methodology to ensure high levels of data quality and these characteristics guarantee a unique report.

Scope
- Examines and identifies key information and issues about (BIM Birlesik Magazalar A.S.) for business intelligence requirements
- Studies and presents BIM Birlesik Magazalar A.S.’s strengths, weaknesses, opportunities (growth potential) and threats (competition). Strategic and operational business information is objectively reported.
- The profile contains business operations, the company history, major products and services, prospects, key competitors, structure and key employees, locations and subsidiaries.

Reasons To Buy
- Quickly enhance your understanding of the company.
- Obtain details and analysis of the market and competitors as well as internal and external factors which could impact the industry.
- Increase business/sales activities by understanding your competitors’ businesses better.
- Recognize potential partnerships and suppliers.
- Obtain yearly profitability figures

Key Highlights
BIM Birlesik Magazalar A.S. (BIM) is a hard-discount retailer. The company offers about 600 products including basic food products, consumer appliances, refrigerators, utensils, apparels, toys, juices, cosmetics and other consumer products. It sells the products under its private labels, namely, Agu Baby, Jucy Fruit Nectars, Berk Tea, Le’Cola, Bind Activit, Dost, Cigdem, Efsane, Cardella and others. The company operates through 2,628 stores, located across Turkey under BIM banner. It has warehouses to replenish merchandise at its stores as well as 27 district offices, located across the country. Recently, the company entered into the international market through the establishment of stores in Morocco. BIM is headquartered in Istanbul, Turkey.



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