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Idea Generation Tool: Who Else? What Else? Where Else? How Else?

Futurethink, Sep 2008


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To get new solutions for your business, it’s important to ask new questions.

This exercise prompts teams to explore new ways of using their products/services/offerings by asking 4 simple questions: Who else? Where else? When else? How else? The goal is to rapidly come up with as many ideas as possible, using the prompts in the worksheet as a guide.



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