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Idea Generation Tool: Hunting Grounds

Futurethink, Feb 2008


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Discover eight diverse, new, and fertile opportunities.

Today’s leading companies have a holistic view of innovation. To them, innovation means more than just releasing breakthrough products and services - it’s any idea that delivers value to businesses and consumers. This idea-generation tool will help you explore eight diverse 'hunting grounds' - new, fertile opportunities for your organization.

What You Can Do with this Tool:
- Generate ideas beyond new products or services. Look at innovation in terms of eight different perspectives.
- Organize ideas and set priorities so that you can start acting immediately.
- Use the accompanying worksheet to customize the tool for your organization.
- Use a filled-in example, instructions, and facilitation guidelines to use the tool more effectively.
- Learn 'rules of engagement' to make idea-generation sessions more effective.
- Leverage our tried and tested methodologies to uncover great ideas for your organization.



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