Solve old problems by looking at them in 40 new ways.
40 New Opportunities is based on a common problem-solving technique called TRIZ. Developed over 40 years ago by Russian patent examiner Genrich Altshuller, the Theory of Solving Inventive Problems (better known by its Russian acronym TRIZ) provides a systematic process for innovation. Rather than trying to unlock the principles of innovation from the brains of inventors, Altshuller looked at the commonalities of their inventions instead. Through a survey of over 400,000 patent applications, Altshuller identified unique problems and the methods for how they were solved. He classified these common methods into 40 fundamental “Inventive Principles.” We have taken the key principles of TRIZ and translated them with a business perspective in mind.
What You Can Do with this Tool: - Discover 40 new perspectives through which you can uncover opportunities for innovation. - Over 100 examples of how companies have found innovative solutions to complex problems. - Use the accompanying worksheets to customize the tool for your specific needs. - Learn the 'rules of engagement' to make idea-generation sessions more effective. - Leverage our tried and tested methodology to uncover great ideas.
