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Idea Generation Tool: +3, -3

Futurethink, July 2008


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Break down an offering into discrete elements. Then improve it by adding or removing components.

By breaking down a product, service, or experience into its many discrete parts, you can more easily distinguish areas for improvement. This exercise will help you find ways to enhance your current offerings by refining its component parts, or by removing those parts which aren’t working.

This Tool Contains:
A customizable worksheet (in PDF format) that you can customize and use for your sessions. It also comes with complete and comprehensive facilitation guidelines including:
- Suggested audience
- What you need to set-up prior to the session
- A detailed explanation of how the exercise should be run
- Suggested materials
- Recommended timing



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