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Idea Generation Tool: What's Now, What's Next
Futurethink, Feb 2008
This Tool will help you generate ideas — both incremental and groundbreaking — to improve your current products. It helps break a product down into its finite parts so that you can focus on individual attributes in greater detail, or recombine some of the current attributes (“what’s now”) in new ways (“what’s next”) to uncover a fresh, innovative solution.
What You Can Do with this Tool
- Identify eighteen different perspectives to analyze your current products and ways to improve them.
- Use the accompanying worksheet to customize the tool for your organization.
- Leverage a filled-in example, instructions, and facilitation guidelines to use the tool more effectively.
- Learn 'rules of engagement' to make idea-generation sessions more effective.
- Leverage our tried and tested methodologies to uncover great ideas for your organization.
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Creating the Talent-Driven Business
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