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Idea Generation Tool: Yes And, Yeah But

Futurethink, April 2008


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Build better ideas by forcing your teams to enhance and constructively poke holes in them.

This is an ideation technique that takes initial, rough ideas and puts additional thought around them during their early stages. This 5-page tool forces teams to add to an idea as well as constructively poke holes in a concept to make it stronger.

This Tool Contains:
A customizable worksheet (in PDF format) that you can customize and use for your sessions. It also comes with complete and comprehensive facilitation guidelines including:
- Suggested audience
- What you need to set-up prior to the session
- A detailed explanation of how the exercise should be run
- Suggested materials
- Recommended timing



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