Discover the innovation secrets of this financial services giant.
In an industry that has a reputation for being traditional and conservative, Bank of America (BofA) is a refreshing example of how innovation can transform a company. Despite its size, BofA has transformed into a creative and nimble organization. Some of its industry-first innovations include talking ATMs and a retail service model based on Disney (employees are given playbooks with customer interaction scripts, and are “on-stage” or “off-stage” depending on whether they’re in the front or back office).
