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Innovation Case Study: BMW
Futurethink, March 2010
Discover the secrets behind this automotive innovator.
BMW stands for luxury, performance, comfort, convenience, and innovation. With thousands of ideas coming from over 100,000 employees in over 100 different countries, how does BMW decide which ideas to focus on and how do
they get them to fruition?
From the iDrive system that consolidates hundreds of features into one control and display screen, to a laser projected “Heads-Up display” that keeps drivers’ eyes on the road, BMW’s product, safety, and service innovations continually impress devoted consumers and enthusiasts. In a fierce industry with many diverse players, BMW has successfully been able to manage innovation and stay ahead of the competition.
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