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Innovation Case Study: General Electric

Futurethink, March 2010


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See how this conglomerate is changing the way it does business.

From a six-sigma, bean counter, and bottom-line driven culture, it is now focusing on growing the top line through an organization-wide innovation initiative. How does a company with such disparate offerings like financial services, energy, household appliances, and water use innovation to tie everything together? CEO Jeffrey Immelt calls it “Imagination Breakthroughs” and it’s boldly reshaping the future of this 125-year-old company.

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