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Innovation Case Study: Procter & Gamble
Futurethink, March 2010
Learn the science behind P&G’s innovation success.
Over the past few years, P&G has gone through a dramatic transformation from a “culture with little product innovation” to a company “that is growing market share in 70% of its businesses through strong innovation.” Led by, now Chairman, A.G. Lafley, P&G has seen unprecedented growth and has transformed itself into a visionary innovator with the success of breakthrough products like the Swiffer and Crest WhiteStrips.
What’s behind its success? Download this Case Study to find out.
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