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Europe Land ISR Radar Market Assessment
Frost & Sullivan, Dec 2009, Pages: 85
This Frost & Sullivan research service titled Europe Land ISR Radar Market Assessment provides the market drivers and restraints and their respective impact analysis for the European land intelligence, surveillance and reconnaissance (ISR) radar market in the long term. It also includes the industry challenges that are likely to be facing the suppliers, along with the critical success factors for the suppliers operating in this market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: air defence/surveillance radars and battlefield radars.
Market Overview
Superior Network-centric Warfare Capability Plans of European Nations to Boost the European Land ISR Radar Market
The European ISR radar market is being driven by an array of factors such as field artillery modernisation, improved network-centric warfare (NCW) capability plans of the European nations, anti-terrorist activities, increased threat of asymmetric warfare, rising internal threat situations, advancements in radar technology and the use of commercial of-the-shelf (COTS) technology. The region’s ISR radar market is expected to peak in 2012, as several land systems related programmes will mature by the end of 2011. It is then likely to decline by the end of 2015, as procurement cycles of most of the European cycles would have peaked. 'Fierce competition will result in narrowing of profit margins and companies will find it increasingly difficult to sustain their market presence,' says the analyst of this research. 'In such a scenario, product differentiation and innovations are critical to increase or sustain market shares.'
The investment on fresh procurements of platforms is forecast to decrease over the next decade with most European nations opting for upgrades for their existing radar infrastructure. Emerging asymmetric airborne threat typologies are prominent in these nations. However, the militaries of the European nations are highly cost conscious. The primary requirement of the militaries of these nations is to procure land ISR radars with high mobility, enhanced target identification capability and multiple applications at an affordable price.
Market Participants to Provide Integrated Solutions, Identify Better Business Partners and Develop Efficient Supply Chain Strategies
A maturing market combined with stiff competition is a major challenge for the market participants in the European land ISR radar market. Moreover, the armed forces of the European nations want state-of-the-art and high-performance equipment at affordable prices. To offset the negative effects of high competition, large air defence contracts will be undertaken by consortiums. Such consortiums and joint ventures will ensure that more than one company gets a share of the contracted work.
Market participants should provide integrated solutions, identify better business partners and develop efficient supply chain strategies. The militaries in Europe will not be getting a substantial fresh procurement, as the defence cycle in most countries have peaked. Additionally, the economic crisis has shrunk the defence budget of several countries. 'Instead of opting for fresh off the shelf purchases, most countries will go for the cost effective solution of upgrades for their extant infrastructure,' concludes the analyst. 'This trend will also affect the development and procurement of new radars in the long-term.'
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Air defence/surveillance radars
- Battlefield radars
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