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Strategic Analysis of the North American Market for Map-enabled ADAS
Frost & Sullivan, April 2010, Pages: 112
This is a research service on strategic analysis of the North American market for map-enabled ADAS . The systems included in the study are speed alert , curve warning system,adaptive front light systems, map supported adaptive cruise control, map supported lane departure warning. The study discusses the market potential of various map-enabled ADAS in North America. The study also offers valuable insights into the market's dynamics, trends, challenges, future outlook and the opportunities it offers to the value chain participants. The study identifies the various challenges that the participants face and the response that a market participant should consider to minimize the impact.
This Frost & Sullivan research service titled Strategic Analysis of the North American Market for Map-enabled ADAS provides a detailed analysis of the potential for the map-enabled advanced driver assistance systems (ADAS) market in North America. The key focus of this research service is to provide the market drivers, market restraints, and industry challenges along with strategic recommendations. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: predictive information assistance (PIA) systems and map-based driver assistance systems (DAS). The applications covered in this research service are speed alert, curve warning, map-based advanced front light (AFL), map-supported adaptive cruise control (ACC), and map-supported lane departure warning (LDW).
Stringent Emission Control Regulations and Economical Enabling Technologies to Spur Growth in the North American Market for Map-enabled ADAS
Enhancing the driver’s perception and control abilities by providing pertinent information, which the driver’s sensory abilities cannot directly perceive, is an effective strategy to alleviate or prevent accidents. Map-enabled ADAS will help expand automotive safety space, satisfy customers, and give a brand identity to vehicle manufacturers. The increasing regulatory pressure on emissions and low-cost enabling technologies are likely to be the most significant drivers of this market in North America. “Aggressive corporate average fuel economy (CAFÉ) standards and government initiatives are the major drivers of the North American map-enabled ADAS market,” says the analyst of this research. “The trend toward small cars and automakers using safety as a key vehicle differentiator has fuelled consumer awareness and demand for safety solutions, anticipated to further boost this market.” Map-based AFL will have greater penetration as its performance is expected to be significantly better because it does not rely merely on the steering of the car to guide the headlights. The advancements in technology and innovation will enable this market to shift from stand-alone systems to integrated ones, spurring growth in the map-enabled ADAS market.
However, the existing level of map information or its accuracy is questionable or inadequate. Maps cannot replace sensors, but are complementary and have a long way to go before vehicle manufacturers can completely rely on them. This is a major restraint for the map-based ADAS market. “Enhancing the accuracy, reliability, and robustness of maps is of primary concern, as the freshness of the map data presents maximum potential to increase market uptake,” explains the analyst.
Partnerships, open development platforms, and standardized map formats will be critical success factors for map developers. Map information is only available in proprietary format that is accessible by navigation systems. Therefore, an appropriate application interface is needed for safety systems to access such information. “An applicable standard for gathering, certifying, maintaining, and providing safety attributes to enhance digital map databases is the need of the hour,” concludes the analyst.
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Speed alert
- Curve warning
- Map-based AFL
- Map-supported ACC
- Map-supported LDW
The following technologies are covered in this research:
- Predictive information assistance (PIA) systems
- Map-based driver assistance systems (DAS)
1. Market Definition
- - Market Classification
2. Executive Summary
- Market Synopsis
- - Summary
3. Introduction and Market Overview
- - Market Overview
4. Market Engineering Measurements
- Market Forecasts
- - Total Market Forecasts
- - Analysis of Predictive Information Assistance Systems
- - Analysis of Map-based Driver Assistance Systems
5. Map Pricing Analysis and Value Chain
- Pricing Analysis and Value Chain
- - Map Pricing and Value Chain Examination
6. Vehicle Manufacturers’ Profiles
- Vehicle Manufacturers
- - Profiles
7. Supplier Profiles
- - Profiles
8. Key Conclusions and Recommendations
- Conclusions & Recommendations
- - Strategic Conclusions & Suggestions
9. About Frost & Sullivan
- About Frost & Sullivan
- - Frost & Sullivan
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