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Venezuela: Telecom for the Masses to Bring Mixed Results for Network Operators
Pyramid Research, Inc., Feb 2010
Competition will fuel Venezuela's telecom industry through 2014, as overall growth slows due to policy objectives to bring telecom services to everyone at affordable prices, according to a new report.
Venezuela: Telecom for the Masses to Bring Mixed Results for Network Operators offers a precise profile of the country’s telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
Pyramid Research expects the telecom market to grow at a CAGR of only 2.9 percent over the next five years, from $10.3 billion in 2009 to $11.9 billion in 2014. This slow growth will be directly influenced by the government's social policies that are pushing down on voice revenue. These policies cut fixed and mobile voice rates in order to increase service penetration by making it more affordable to the lower-end costumer, notes Omar Salvador, Senior Analyst at Pyramid Research and author of the report. 'Modest economic growth in the country in the near future will also play a part in new service adoption levels and telecom spend,' he says.
'Ruled by policy guidelines in the National Plan for Telecommunications, Information, and Postal Services for 2007 to 2013, the industry's main strategic objectives are to bring telecom services to everyone at affordable prices while developing a local telecom and IT industry,' illustrates Salvador. 'The nationalization of incumbent Cantv created new competitive challenges, since government ownership is reinforcing the operator’s leadership position in both fixed and mobile markets.'
These changes have put a downward pressure on overall revenue. As a result, competition is fueling revenue growth in Venezuela, as well as fixed broadband, mobile data, and pay-TV as the fastest growing revenue segments. 'Contenders, such as Telefónica and Digitel, are focusing on market segmentation, product differentiation, operational efficiency, costsavings, and innovation to protect margins,' Salvador says.
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