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Viewing report
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3D Television: 2010 to 2014 - Detailed Market Analysis, Data and Forecasts
Generator Research Limited, April 2010, Pages: 114
Detailed Market Analysis, Data and Forecasts
- Regional Forecasts to 2014
- 4 Interview with Industry Leaders
- 114 Pages, 26 Figures and 7 Tables
- Profiles: Sony, Panasonic, ESPN
- Detailed Analysis of the Value Chain
- Technology Descriptions
This report contains a detailed analysis of the worldwide market for 3D television and includes:
- An in-depth analysis of how the television and filmed entertainment industries are working to create mass demand for 3D;
- Definition and analysis of all the main parts of the value chain from production tools to consumer devices;
- An explanation of the role of film makers, in particular Hollywood studios;
- An analysis of growth trends and whether 3D will drive the TV industry through a new growth phase, or whether 3D will falter and fail to reach a mass market stage;
- An analysis of related technology migrations, including CRT to flat-panel TVs, VCR to DVD and SD to HD;
- Profiles of leading companies in the 3D space: Sony, Panasonic, ESPN and HDLogix
- An analysis of the forces that are driving growth and those that are acting to inhibit it;
- An explanation of how the different 3D technologies work;
- Ten pages of market data and forecasts which are presented on a worldwide and regional basis;
- Four in-depth executive interviews which are presented in a verbatim Q&A format that will allow you to understand what is happening at the leading edge of the market.
Here are a few examples of the sort of data and insight that is contained in this report:
- 3D cinema is creating a ‘halo’ effect – something that did not apply for HD – which is helping drive adoption of 3D television;
- By the end of 2009 6.1 percent of theatre screens worldwide were 3D-capable, which represents 54.8% of all digital screens worldwide;
- 3D cinema is creating a ‘halo’ effect – something that did not apply for HD – which is helping drive adoption of 3D television: millions of consumers are emerging from cinemas across the globe having seen their first 3D movie, and many are amazed by what they have just experienced;
- The underlying marginal cost of implementing 3D across the whole value chain is a lot less than was the case for HD;
- 2010 represents year zero for 3D TV and the summer months will see the first 3D-enabled TV sets go on sale internationally;
- 225 million television sets will be shipped worldwide in 2010, around 3.1 million of which will be 3D-enabled (1.4 percent);
- In spite of the prevailing economic climate, MPAA member film-makers increased their production of 3D movies in 2009 by 150%, to a total of 20 with over 50 planned for release in 2010;
- Within five years, by 2014, 3D-enabled TV sets will account for over 39 percent of all televisions shipped globally;
- The price premium for 3D capability on a TV set will fall from about USD 500 in 2010 to USD 175 in 2014.
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