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Thailand Insurance Report Q1 2010
Business Monitor International, Dec 2009, Pages: 96
The Thailand Insurance Report provides industry professionals and strategists, corporate analysts, insurance associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Thailand's insurance industry.
This report differs from its predecessors in several respects. In our analysis of competitive conditions, we provide a much more comprehensive ranking of insurance companies in the major segments from the point of view of the organisation that is providing the data (in practice almost always the national insurance regulator or the national insurance trade association). In Thailand, for instance, the three largest non-life companies in the first half of 2009 – in terms of gross written premiums written – were Viriyah Insurance, Dhipaya Insurance and Bangkok Insurance, whose market shares were 15.1%, 7.4% and 6.5% respectively. In the life segment, the leaders in H109 were AIA, Thai Life and Muang Thai Life, whose market shares were 33.6%, 13.8% and 9.0% respectively. Over time, we hope to derive insights from observing how market shares change. We emphasise though, that a decline in share of gross written premiums is not automatically a bad thing and is often the result of a deliberate corporate decision to focus on more profitable business lines.
In this report, we also provide a breakdown of the insurance sector by line – from the point of view of the regulator or the trade association. In Thailand the largest non-life lines in 2008 were motor CASCO, compulsory motor third party liability (CMTPL) and personal accident. These accounted for 49.6%, 10.3% and 9.1%, respectively, of total non-life premiums. Over time, we should be able to use this information to bring greater sophistication to our forecasting process.
Writing in December 2009, we have been able to ensure that the report includes actual data for 2008. We have generally been able to use data that has been published over the course of 2009 to adjust our forecasts for the year as a whole. We have also extended the forecasts out to 2014. We are looking for total premiums in 2009 of THB306,967mn. This includes non-life premiums of THB105,493mn and life premiums of THB201,474mn. In 2014, the corresponding figures should be THB506,176mn, THB158,262mn and THB347,914mn. In terms of the key drivers that underpin our forecasts, we are looking for non-life penetration to rise from 1.19% in 2009 to 1.33% in 2014, and for life density to rise from US$91 to US$187. BMI’s proprietary Insurance Business Environment Rating for Thailand is 56.9 out of 100.
This quarter we include a discussion of developments within regional markets on the basis of results published by major cross-border companies in relation to Q209 or Q309 and the latest information provided by regulators and/or trade associations. Aside from Singapore, most of the markets of South East Asia represent small portions of the regional businesses of cross-border insurers in Asia Pacific. The individual markets of South East Asia, other than Singapore, typically represent a small portion of the regional business of the various multinational insurers who are active across the region. Nevertheless, it is significant that many of the larger cross-border groups commented favourably on the performance of their operations in Malaysia, the Philippines, Thailand, Vietnam and Indonesia in the first six or first nine months of 2009. Improving perceptions of risk on the part of domestic investors have boosted demand for long-term savings products. In many cases, it is the large multinationals that have benefited, at the expense of smaller local groups. Thanks to reasonably resilient domestic demand, non-life insurance has continued to develop, in some cases from low bases.
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