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Global Growth Opportunities in the Gas Gensets Market

Frost & Sullivan, Dec 2009, Pages: 88


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This Frost & Sullivan research service titled Global Gas Genset Market provides an analysis of challenges, drivers and restraints of the market as well as revenue forecasts until 2015 for each of the main market regions. It also includes power range split as well as competitive and end-user analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following application sectors: public and infrastructure, industrial, commercial as well as residential. The following technologies are covered in the research: below 60KW, 60-300KW, 300KW-1MW and above 1MW.

Market Overview

Gas Genset Market Rides on Wave of Gas Being Deemed a Clean Fuel
Despite the economic downturn and fall in gas genset demand, the overall picture is still positive as the bulk of new opportunities are expected to be in the special gas segment, with biogas and land fill gas attracting particular attention. “The general macro economic environment has had a significant impact on the gas genset market on a global level with the recession having had a strong impact on new orders in Europe and North America,” states the analyst of this research. “China and India, in particular, have witnessed very high growth in revenues from gas gensets in 2008, thereby presenting a positive picture on a global level.”

The market for gas gensets is very diverse, and applying a uniform strategy is unlikely to yield success. Companies which have enjoyed the widest market penetration on a global scale have done so by adapting their strategies to fit the needs of end users in various regions. They have also taken steps to partner with local participants or established local offices in order to better understand the market that they are servicing.
End-user Education about the Benefits of Gas Gensets to Counter the Continued Popularity of Diesel Equivalents

Diesel gensets are widely preferred over the gas alternative due to their lower cost and greater power generation capacity. Diesel applications are unlikely to be marginalised in the near future. However, favourable socio-economic conditions should continue to propel the growth of gas gensets. Nevertheless, gas application providers face a battle in terms of educating end users about how they stand to benefit from gas gensets and eradicate some of diesel’s dominant market share. “Market participants must accept that a certain amount of time needs to be spent educating end-users about the benefits of gas gensets usage,” explains the analyst. “In many parts of the world, such as Africa, South East Asia and the Middle East, gas gensets are simply not seen as a plausible alternative to diesel.” Therefore, time and investments are required to re-introduce this form of power generation to consumers, presenting it as low maintenance and in keeping with the global aim to reduce carbon emissions.

To be successful in the gas genset market, companies must have the internal need and know how to achieve success, particularly in niche markets. A good example is special gas-powered gensets. Although natural gas constitutes the bulk of sales, the industry is mature and heavily consolidated in the hands of a few large participants. In contrast, there are many opportunities in areas involving coal mine gas, biogas and landfill gas. The task of promoting natural and special gas as a clean form of power generation is likely to be supported by favourable legislation in several countries. The gas genset sector is very complex, and the market conditions vary significantly from region to region. It is therefore imperative that genset suppliers attempt to gain some local market understanding and tailor their strategies accordingly. “This can be achieved through the development of strong local distributor network,” advises the analyst. “This will allow participants to strengthen their foothold in a new market and gain a greater understanding of local end users and their preferences.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By End-use Sector:

- Public and infrastructure
- Industrial
- Commercial
- Residential

Technologies

The following technologies are covered in this research:

By Power Range:
- Below 60KW
- 60-300 KW
- 300KW-1 MW
- Above 1 MW


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