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How to Conduct Employee Focus Groups
Davis & Company, April 2010, Pages: 168
If you need to know more about employees’ perceptions and knowledge, consider focus groups. This proven research method—widely practiced by marketers, social scientists and researchers—can help you explore issues, test concepts and dive deeper into a certain topic.
This all-inclusive, do-it yourself guide provides all the tools you need to successfully manage and facilitate employee focus groups, from setting objectives to reporting key findings.
Even if you've never conducted an employee focus group before, this book is packed with tips, advice and samples to help you get started, including a participant invitation, a discussion guide and a findings report.
Use this book to conduct focus groups to explore an array of issues, including:
- Detecting why employees are behaving in a certain way
- Uncovering the real story behind survey data
- Asking employees what their ideas are for solving a problem or making a program successful
- Finding out if a new approach (such as to introduce a new policy) will be well-received
- Comparing options before rolling them out (such as which features of a new program are more favorable to employees)
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