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Asia Pacific Transient Voltage Surge Suppresser Market

Frost & Sullivan, Dec 2009, Pages: 119


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The service covers several factors that are expected to influence the TVSS market in Asia Pacific. Thus, the service determines the market size and the market share of top market participants in the industry, as well as seeks to identify the drivers and restraints that are affecting the future growth of this market. The TVSS market in Asia Pacific is in the midst of growing and indicating continuous growth in the medium and long terms.

Research Overview

This Frost & Sullivan research service titled Asia Pacific Transient Voltage Surge Suppresser Market provides revenue forecasts, market dynamics, and market trends among others. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: power transient voltage
surge suppresser (TVSS) and data TVSS.

Market Overview

Growing Awareness Buoys Prospects for the Asia Pacific Transient Voltage Surge Suppresser Market

The Asia Pacific TVSS market has registered steady revenue growth, fueled by the demand from oil and gas, industrial, and commercial segments. The demand levels for power TVSS are significantly greater from the oil and gas segment, where the integrity of high-end machines is crucial. Adoption of microelectronics is also fueled by the need to ensure that operations remain competitive, efficient, and cost effective. Countries in the Asia Pacific region consist of islands with long coastal lines, bordering the vast Pacific Ocean. Power equipment is exposed to active storms and frequent lightning strikes. In order to reduce downtime, equipment must be adequately protected. The combination of increasing usage of microelectronics in machineries and lightning-caused malfunctions has enhanced product awareness in the region. Awareness is rising steadily across countries and segments and promises continued demand for the product in the years to come. 'Government and standards authorities are introducing mandatory enforcement for the installation of TVSS,' notes the analyst of this research service. 'Compulsory compliance is expected to drive demand as the adoption of TVSS is mandatory in manufacturing and operation facilities.'

Although the prospects for the market look bright, some issues have reined in market progression. TVSS is perceived as a niche product in Asia Pacific, thereby attracting only a small number of interested buyers. Observations reveal that the existing customer segments account for a large portion of revenue share rather than the new segments. The reason for this lies in the nature of the product, which is viewed as optional rather than mandatory. While differentiation by brand exists, it does not help in price-sensitive markets. Companies are trying to differentiate by introducing minor features that do not enhance the products capability, but merely vary in the method of installation, meters, display panels, and the physical form of the TVSS. Over the years, TVSS technology has not advanced much as research depends on the availability of lightning strikes, which cannot be duplicated in laboratories. Thus, competitive advantage through technology is rarely witnessed. Owing to the low differentiation of TVSS in terms of core technology, firms are obliged to compete on price.

Volatility in raw material prices such as lead and copper has led to the narrowing of margins for manufacturers. The magnitude of competition is high with numerous participants in the market. Local manufacturers dominate the East Asian market, whereas foreign manufacturers hold sway over the Southeast Asian and the Australasian markets. 'With more brands to choose from, end users are becoming extremely price sensitive,' says the analyst. 'Manufacturers are required to streamline the process and lower the cost of production to improve on margins.' Versatility in pricing strategies is required to gain the competitive edge in the market. Brand name, expertise, quality of product, and extensive network coverage determine the growth and dominance of the company in the market, regardless of its superiority in market presence.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By End-use Vertical:
- Commercial
- Telecommunications
- Data Centers
- Banking and Finance
- Industrial
- Chemical
- Food Processing
- Electronics
- Residential
- Households

Technologies

The following technologies are covered in this research:
- Power TVSS
- Data TVSS


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