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The Snacking on-the-go Shopper Mission 2010; Soft Drinks Focus Product Image

The Snacking on-the-go Shopper Mission 2010; Soft Drinks Focus

  • Published: April 2010
  • Region: United Kingdom
  • 111 Pages
  • Evolution Insights Ltd

FEATURED COMPANIES

  • Asda
  • Boots
  • Greggs
  • Marks and Spencer
  • Morrisons
  • Motorway service stations
  • MORE

The UK snacking on-the-go food and drink market. Essential insight into shopper motivations and behaviours.

Addressing the UK snacking on-the-go food and drink market, Evolution presents the most up to date and authoritative study into snackers' motivations and behaviours, offering relevant and actionable insight for your business.
Evolution's report also goes beyond traditional market and consumer analysis to highlight how soft drinks shoppers in particular are motivated and behave in-store when snacking on-the-go, and how they compare to the average snacker.
The report will help your business to identify key category drivers, barriers to purchase and substitute products in the snacking on-the-go market with a specific focus on soft drinks. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.
The report covers all major retail channels including supermarkets and superstores, c-stores, petrol filling stations, motorway service stations, CTNs and sandwich bars.

This report will help you to:
- Review the profile of snackers by key metrics including demographics, penetration, READ MORE >

Key findings and summary

An introduction to the on-the-go shopper mission
- What are shopper missions?
- What is an on-the-go mission?
- What are the different types of on-the-go mission?
- What are the different on-the-go channels?
- How do shopper missions influence shopper behaviour?

The on-the-go market
- What is the penetration of on-the-go food and drink among UK shoppers?
- How likely is each shopper demographic to buy food and drink on-the-go regularly?

The on-the-go shopper missions: at a glance
- What is the penetration of the different on-the-go missions among UK shoppers?
- How likely is each shopper demographic to conduct each of the different on-the-go missions?
- How frequently do UK shoppers buy lunch on-the-go?
- How frequently do UK shoppers buy snacks on-the-go?
- How much do UK shoppers spend when buying lunch on-the-go?
- How much do UK shoppers spend when buying snacks on-the-go?

The snacking on-the-go shopper mission: drivers and trends
- What are the key drivers for the snacking on-the-go market?
- Premiumisation and trading up
- Barriers to purchase
- Weight and size of purchase
- New product development
- Occasions
- Retailer/format innovation & development
- Improving promotional and display effectiveness
- Leveraging technology

The snacking on-the-go shopper mission: key characteristics
- What retailers do shoppers use for snacking on-the-go?
- What retail channels do shoppers use for snacking on-the-go?
- How does this vary by demographic?
- What categories do shoppers buy for snacking on-the-go?
- How does this vary by retail channel?
- How much do UK shoppers spend when buying snacks on-the-go?
- How does this vary by demographic?
- How does circumstances influence shopper spend in snacking on-the-go?
- How frequently do UK shoppers buy snacks on-the-go?
- How do circumstances influence frequency of snacking on-the-go shopping?

The snacking on-the-go shopper mission: shopper context
- What is the penetration of snacking on-the-go among UK shoppers?
- How likely is each shopper demographic to buy snacks on-the-go regularly?
- What proportion of snacking on-the-go shoppers say they consider offers and suggestions?

The snacking on-the-go shopper mission: mission context
- What proportion of snacking on-the-go shoppers relate to different circumstances?
- How does this vary by demographic?
- What categories do snacking on-the-go shoppers who have snacks at their workplace buy?
- What categories do snacking on-the-go shoppers who have snacks as a break from work buy?
- What are the drivers of store choice among snacking on-the-go shoppers?
- How do drivers of store choice vary by demographic?

The snacking on-the-go shopper mission: shopper motivations and behaviours
- What are the drivers of item choice among snacking on-the-go shoppers?How do drivers of item choice vary by demographic?
- What items do snacking on-the-go shoppers consider but then choose not to buy?
- What are snacking on-the-go shoppers' attitudes towards treating?
- What are snacking on-the-go shoppers' attitudes towards brands?
- What are snacking on-the-go shoppers' attitudes towards budgeting and spend?
- What are snacking on-the-go shoppers' attitudes towards health and wellbeing?
- What are snacking on-the-go shoppers' attitudes towards chocolate versus crisps as snacks?

The snacking on-the-go shopper mission: soft drinks focus
- Key findings and summary
- What are the key growth opportunities for soft drinks in snacking on-the-go?
- What proportion of soft drinks sales in snacking on-the-go are attributed to each sub-category?
- How likely is each shopper demographic to buy soft drinks when shopping for snacks on-the-go?
- How frequently do snacking on-the-go shoppers who buy soft drinks buy snacks on-the-go?
- Which retailers do snacking on-the-go shoppers who buy soft drinks use?
- Which retail channels do snacking on-the-go shoppers who buy soft drinks use?
- What are the drivers of store choice among snacking on-the-go shoppers who buy soft drinks?
- What other categories do snacking on-the-go shoppers who buy soft drinks, buy?
- How much do snacking on-the-go shoppers who buy soft drinks typically spend?
- What are the drivers of item choice among snacking on-the-go shoppers who buy soft drinks?
- What are the circumstances of snacking on-the-go shoppers who buy soft drinks?
- What are snacking on-the-go shoppers', who buy soft drinks, attitudes towards treating?
- What are snacking on-the-go shoppers', who buy soft drinks, attitudes towards meal deals?
- What are snacking on-the-go shoppers', who buy soft drinks, attitudes towards budgeting and spend?
- What are snacking on-the-go shoppers', who buy soft drinks, attitudes towards health and wellbeing?
- What are the key barriers to purchase for items among snacking on-the-go shoppers?
- How likely is each shopper demographic to consider but not purchase soft drinks when buying snacks on-the-go?
- What categories do snacking on-the-go shoppers who consider but not buy soft drinks, purchase?

The snacking on-the-go shopper mission: retailer propositions
- What does the snacking on-the-go proposition look like for the different retail outlets?

- Tesco
- Asda
- Sainsbury's
- Morrisons
- Marks and Spencer
- The Co-operative
- Greggs
- Boots
- Wilkinson and WH Smith
- Petrol Filling Stations
- Motorway Service Stations

Methodology
- Our quantitative survey
- Our focus groups

Glossary

- Tesco
- Asda
- Sainsbury's
- Morrisons
- Marks and Spencer
- The Co-operative
- Greggs
- Boots
- Wilkinson and WH Smith
- Petrol filling stations
- Motorway service stations

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