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The Snacking on-the-go Shopper Mission 2010; Savoury Pastries Focus
Evolution Insights Ltd, April 2010, Pages: 111
Addressing the UK snacking on-the-go food and drink market, Evolution presents the most up to date and authoritative study into snackers' motivations and behaviours, offering relevant and actionable insight for your business.
Evolution's report also goes beyond traditional market and consumer analysis to highlight how savoury pastries shoppers in particular are motivated and behave in-store when snacking on-the-go, and how they compare to the average snacker.
The report will help your business to identify key category drivers, barriers to purchase and substitute products in the snacking on-the-go market with a specific focus on savoury pastries. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.
The report covers all major retail channels including supermarkets and superstores, c-stores, petrol filling stations, motorway service stations, CTNs and sandwich bars.
This report will help you to:
- Review the profile of snackers by key metrics including demographics, penetration, frequency and spend.
- Compare and contrast the attitudes of confectionery snackers to the average snacker in relation to key topics including health & wellbeing, budgeting and treating.
- Assess key barriers to purchase and develop strategies to overcome.
- Learn about the profile and attitudes of snackers who consider confectionery but then purchase alternatives, and discover what they buy instead.
- Ascertain the performance of major categories including confectionery across the different UK retailers and channels, and identify opportunities for growth.
- Recognise complementary and substitute categories for confectionery snackers.
- Identify the key drivers of purchase for major categories including confectionery in the snacking on-the-go market.
- Discover the different circumstances in which shoppers buy confectionery snacks to-go, and how these compare with the average snacker.
- Analyse the key category opportunities in the snacking on-the-go market and identify where your categories fit in
This report provides as standard one of the most comprehensive studies into the broader snacking on-the-go market, including:
- Key market drivers and trends.
- Retailer, channel and category penetrations.
- Shopper profiles presented by key metrics including demographics, frequency, spend, location and circumstances.
- Shopper motivations and behaviours, including drivers of item choice, other items considered and attitudes towards a range of topics including health & wellbeing, budgeting and treating.
- Extensive commentary regarding the leading retailers' on-the-go strategies.
This report offers both specific and broad appeal, and is aimed at FMCGs, retailers and agencies alike.
The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the snacking on-the-go market and identify how your category performs in relation to others, drawing key learnings and opportunities for growth.
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