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Emerging Food and Drinks Markets in Asia-Pacific: Fast Growth and Maturing Countries and Product Markets
Business Insights, March 2010, Pages: 124
Across Asia, population and economic growth is driving considerable change as many country markets mature, an emergent middle class continues to grow and rapid urbanization has taken place.
The report provides a scorecard that measures the most promising markets. Some of the top-rated countries are then explored in more depth, providing insight into the opportunities and risks in their food and drinks markets. ‘Emerging Food and Drinks Markets in Asia Pacific’ is a new management report that assesses Asia Pacific across 7 food and drinks metrics, including market size, market growth, per capita spend, population, market intensity, commercial infrastructure and social structures. Each market is rated for each individual metric and an overall score produced to allow a final ranking. Key countries are examined in depth to assess the risks and opportunities in their food and drinks markets.
This analysis has enabled the authors to analyse market attractiveness and maturity of 7 countries, in order to identity future growth opportunities and risks for food and drinks manufacturers.
Key Features
- Gathers and analyzes the most recent data relating to 14 emerging food and drinks markets across 7 different metrics.
- Uses market value data to analyse market size, growth and per capita spend on food and drinks in each country.
- Analyses emerging markets in an overall scorecard, arriving at a list of the most attractive emerging food and drinks markets. Uses population, GNI, GDP and other indicators to come to the overall ranking in the scorecard.
- Explores the top five ranked countries in depth, including regional and country-specific market drivers and key trends within the country's food and drinks market.
- Examines the market value and growth of the dairy, soft drinks, savory snacks and bakery and cereals markets in each of the top five ranked countries in order to pinpoint key opportunities for manufacturers in each category.
- Identifies key trends in each market, indicating levels of innovation and NPD opportunities for food and drinks manufacturers that are in or want to enter that country.
Key findings
Asia-Pacific is experiencing wide scale demographic changes and unprecedented levels of urbanization. The region largely suffers from low per capita expenditure with many countries suffering wide scale poverty.
Regulatory rules tightened during the recession protect domestic producers and limit potential of new players who do not secure affiliations with local companies.
Much of Asia-Pacific is characterized by a relatively young age profiles (Japan is the main exception). Younger consumers bring many demands but are receptive to new products and marketing, and will challenge traditions more readily.
Penetration of new technologies is picking up in Asia-Pacific but remains behind the western world.
Future market growth is expected to marginally trail that of current levels although by category it is a more positive picture.
Per capita expenditure growth is mixed throughout the region with pockets of strong growth expected (India, China, and Vietnam) but also areas of slower growth (Japan, New Zealand and Australia).
Key questions answered by this report
- What are the most attractive emerging food and drinks markets in Asia Pacific?
- What are the key market drivers in the most attractive emerging and mature food and drinks markets in Asia Pacific?
- Which food and drinks categories are most attractive in Asia Pacific?
- Which trends are most apparent in the most attractive emerging food and drinks markets in Asia Pacific?
- Which of the 14 countries present the most opportunity / risk for food and drinks manufacturers?
- How are leading players in the Asia Pacific, driving growth and innovation in their particular categories?
- What 7 metrics have been used in our analysis?
- Which countries in Asia Pacific are the most attractive but present the most risk?
- Which countries in Asia Pacific are least attractive, but present little risk?
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