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How Britain Shops: Food & Grocery 2010
Verdict Research Limited, April 2010, Pages: 177
How Britain Shops Food & Grocery provides a detailed overview of the shopping habits of consumers. It examines, who shops for food & grocery, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.
Scope:
- Thorough analysis of how customers shop for food & grocery. Profiled retailers: Aldi, Asda, Co-op, Iceland, Morrison, Sainsbury, Tesco, Waitrose
- How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyalty
- Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a five year period.
Highlights:
The number of consumers shopping for food & grocery has fallen due to the fall in empty nesters as those returning from university live at home to save money. With consumer apathy for the discounters waning and the Big Four working hard on building loyalty and their value credentials, they have won back main user share.
Competition has intensified and consumers continue to shop around. This has led to higher loyalty rates, with consumers basing their choice of primary supermarket for their main food shopping on more information.
While frugal consumers still hold price as a major deciding factor over where to shop, quality has become more important. Those that offer clear value and quality propositions have been big winners, with Morrison, thanks to its continued focus on quality food at competitive prices, making big gains in main user share.
Reasons to Purchase:
- How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers
- Use this report to understand what drives the loyalty of your customers and find out where else they are shopping - and why.
- Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers
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