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How Britain Shops: Music & Video 2010
Verdict Research Limited, April 2010, Pages: 143
How Britain Shops Music & Video provides a detailed overview of the shopping habits of consumers. It examines, who shops for music & video, where they shop, whether they are satisfied with their current store and what retailers should do to satisfy customers more.
Scope:
- Thorough analysis of how customers shop for music & video. Profiles of the following retailers: Amazon, Asda, HMV, iTunes, Morrison, Play.com, Tesco.
- How Britain Shops reports include visitor and main user share data, conversion rates, customer loyalty rates and reasons for loyalty/disloyalty.
- Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a five year period.
Highlights:
Play, iTunes and Amazon come out as the highest for the average number of other stores used. Being based online means that prices can be compared easily and quickly, through browsing competitors' websites.
HMV has been reported as the retailer of choice by disloyal main users, highlighting its increasingly strong position in the market.
The growth of the internet has raised shoppers' expectations with regard to price. Online has made comparing prices easier and retailers need to ensure that if their price is not the lowest, it still offers good value through other ways, such as a wider choice of delivery options.
Reasons to Purchase:
- How Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers.
- Use this report to understand what drives the loyalty of your customers and find out where else they are shopping and why.
- Channel investment for maximum return by knowing which aspects of your retail proposition most need improving in the opinion of your customers.
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