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Distribution is KING in Mobile Service

  • ID: 1213655
  • December 2009
  • 80 Pages
  • Frost & Sullivan

This Frost & Sullivan research service titled Distribution is KING in Mobile Service offers a holistic perspective of the importance of distribution in the mobile services market. The study provides an in-depth analysis of market drivers and restraints, industry structure, and competitive environment, besides dealing with the challenges and issues faced by the industry participants.

Market Overview

Prospects Upbeat for Indian Distribution Market for Mobile Services with Prolific Adoption of Mobile Phones and Widening Base of Service Providers

Explosive growth in the Indian mobile services markets is enlivening prospects for distribution partners that are assisting mobile service providers (MSPs) operating in this space. To reach out to customers, MSPs use nearly 2.1 million outlets/shops, which range from simple pan shops and kiranas to sophisticated showrooms and supermarkets. With the Indian market seeing 8-10 mobile service providers per telecom circle, the pressure on the existing channels of distribution has intensified considerably. The MSPs and the intermediaries in the chain are devising smart strategies to serve customers amicably. There is an accelerated READ MORE >

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1. Executive Summary

2. Definitions and Research Methodology

3. Distribution Market Overview

4. Distribution Market Analysis

5. Impact of Distribution Models on Mobile Services Revenues

6. End User Analysis

7. Mobile Service Providers - Distribution Profiling

8. Road Ahead for Indian Distribution Market

9. Future Scenarios

10. Conclusions

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown


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