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Telepresence Global Market
Frost & Sullivan, December 2009, Pages: 93
This Frost & Sullivan research service titled Telepresence Global Market provides an analysis of the industry challenges, market drivers and restraints, along with a detailed assessment of the overall revenues. This research service also provides revenue forecasts up to 2015 for ready-built telepresence systems and for the codec and kits used in custom telepresence solutions. Additionally in this research, the Frost & Sullivan team of experts review the dynamics of visual collaboration industry and the way these match within the overall picture of unified communications (UC).
Market Overview
Telepresence Paves the Way for New Opportunities for Service Providers and Systems Integrators
In the last three years, the global market has become increasingly aware of telepresence and its unique benefits, thereby attracting interest and showing greater sales.
“The effectiveness of the latest technologies and the impact of the global economic downturn are compelling businesses to re-assess visual collaboration - such as video telephony, videoconferencing and telepresence - as viable solutions to facilitate many organizations reduce operations cost and create new sources of productivity,” says Dominic Dodd, principle analyst.
“Telepresence in particular, has played a pivotal role over the last two to three years in helping build greater awareness and in re-establishing executive-level attention on visual collaboration,” says Dodd.
However, the rapid development in the capabilities of videoconferencing systems and IP-based networks over this same period is creating alternative means to deliver these highly valued benefits.
In the future, videoconferencing-based products and custom solutions will frequently be able to deliver the value proposition of the immersive user experience, thereby creating further opportunities for service providers and systems integrators.
Telepresence is a unique proposition that can offer effective and reliable visual communications. Its development and growth in popularity parallels advancements in other forms of visual collaboration, notably the rapid emergence of high definition videoconferencing and managed service, which together, will eventually challenge the telepresence space.
Visual collaboration is also an essential component of unified communications. The technological and industrial structural changes - which are still playing out - are part of a process of fully integrating all forms of visual collaboration into the wider UC portfolio of products and services.
Visual Collaboration Endpoints to have Significant Long-term Prospects
Despite the rising awareness about the benefits offered by immersive telepresence solutions, the combined impacts of the recession and the increasing power of high definition videoconferencing are causing prospective buyers to move more cautiously.
Additionally, the majority of telepresence systems continue to rely on significant network bandwidth and quality of service management to perform up to their maximum potential.
Globally, reasonably priced and accessible network and managed services remain patchy. “There is growing opportunity for visual collaboration in general – being driven by an irresistible combination of technological developments and increasing customer need,” explains Dodd. “While telepresence can uniquely offer a number of attractive customer benefits, there are concerns about the cost and availability of the network required to support it, and also how effectively it may work with other parts of a customer’s video estates.”
Visual collaboration endpoints are expected to fare well in the long term. Although the product format by which immersive telepresence is delivered is likely to change, the overall demand for its unique features and benefits will continue to grow.
The emerging custom telepresence solutions segment is expected to gain further importance over the next three to four years with several opportunities for systems integrators, visual collaboration applications developers and managed services providers. “While the latest research indicates that the market for today’s ready-built systems will ultimately reach its upper-limit within the next five years, it also shows how growth demand for the immersive experience can accelerate as it is fed by other product sets such as high definition videoconferencing and custom telepresence solutions,” concludes Dodd.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Product:
Visual collaboration endpoints
- Room solutions
- Executive desktop systems
- Videophones
- PC-based software
1. Executive Summary
- 1.1 Market Highlight
- 1.2 Market Definitions
- 1.3 Product Segmentation and Differentiation
- 1.4 Research Market Segmentation
- 1.5 Research Methodology
- 1.6 Market Overview
- 1.7 Custom Solutions Overview
2. Market Assessment
- 2.1 Key Market Trends
- 2.2 Discussion of Drivers and Restraints
- 2.3 Visual as Part of Unified Communications
- 2.4 Market and Technology Trends
- 2.5 Unified Communications Will Drive Strategies
- 2.6 The 5-Forces’ Perspective
- 2.7 Dynamic Industry Structure
- 2.8 Consolidation is a Key Factor
- 2.9 Consolidation is Driving Change
- 2.10 Continuing Opportunities in Services
3. Demand and Revenue Analysis
- 3.1 Total Demand Forecast by Segments
- 3.2 Comparative Demand Forecasts by Segments
- 3.3 Total Revenues by Segments
- 3.4 Comparative Revenue Forecasts by Segments
- 3.5 World Potential Installed Base
4. Telepresence Ready-Built Systems Market
- 4.1 Market Overview and Definitions
- 4.2 Market Engineering Measurements
- 4.3 Market Challenges
- 4.4 Drivers and Restraints Impacting Telepresence
- 4.5 Base Year Ready-Built Revenues and Units Shipments
- 4.6 Forecast Ready-Built Revenues and Units Shipments
- 4.7 World Unit Shipments Forecasts
- 4.8 World Revenue Forecasts
- 4.9 World Potential Installed Base
5. Codecs and Kits for Telepresence Custom Solutions Market
- 5.1 Custom Solution - Segment Definition
- 5.2 Market Engineering Measurements
- 5.3 Market Challenges
- 5.4 Drivers and Restraints Impacting Custom Solutions
- 5.5 Market Outlook
- 5.6 Base Year Codecs/Kits Revenues
- 5.7 Base Year Estimate of Custom Solutions Built
- 5.8 Forecast Codecs/Kits Revenues
- 5.9 Projection of Potential Custom Solutions Built
- 5.10 World Telepresence Custom Solutions
- 5.11 Demand Forecasts: Supply of Codecs for Telepresence Custom Solutions
- 5.12 Revenue Forecast: Supply of Codecs for Telepresence Custom Solutions
- 5.13 Demand Forecasts: Supply of Kits for Telepresence Custom Solutions
- 5.14 Revenue Forecasts: Supply of Kits for Telepresence Custom Solutions
- 5.15 Total Revenue Forecasts for Codecs/Kits
6. Competitive Analysis
- 6.1 Ready-Built Systems
- 6.2 Custom Solutions Segment
- 6.3 Competitive Landscape
- 6.4 Ready-Built Systems: Market Share by Units Sold
- 6.5 Ready-Built Systems: Market Share by Revenues
- 6.6 Ready-Built Systems: Market Share by Units Sold
- 6.7 Ready-Built Systems: Market Share by Revenues
- 6.8 Codecs/Kits for Custom Solutions: Market Share by Units Sold
- 6.9 Codecs/Kits for Custom Solutions: Market Share by Revenues
- 6.10 Codecs/Kits for Custom Solutions: Market Share by Units Sold
- 6.11 Codecs/Kits for Custom Solutions: Market Share by Revenues
8. Vertical Markets
- 8.1 Overview of Vertical Markets
- 8.2 World Telepresence Product Segments
- 8.3 The Telepresence ‘Ecosystem’
- 8.4 Distribution Trends
9. Conclusions and Recommendations
- 9.1 Conclusions
- 9.2 Recommendations
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