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North American Industrial and Municipal Water Reuse Markets

Frost & Sullivan, April 2010, Pages: 63


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Depleting Water Resources and Curbs on Water Utilization Rev up Prospects for North American Industrial and Municipal Water Reuse Markets

Increased concerns surrounding water scarcity and heightened water use restrictions imposed on end users are the main drivers for growth in the North American industrial and municipal water reuse markets. Current technological advancements have made water reuse applications viable options for both municipal and industrial end users to circumvent the abovementioned bottlenecks. In recent years, water reuse technologies have been witnessing high uptake in the United States and Canada. Water reuse applications provide long-term return on investment related to operational effectiveness and reduced energy usage besides cost savings. These benefits make it easier for end users to justify the capital expenditure budgetary requirements for water reuse applications. 'Growth is moderate for membrane systems and zero liquid discharge technology; however, stagnation is expected for activated carbon systems and media filtration systems uptake,' notes the analyst of this research service. 'The paradigm shift toward green initiatives and corporate social responsibility should enhance the long-term growth potential of zero liquid discharge systems for Tier I and Tier II industry participants seeking ways to improve energy footprints and water efficiency.'

Although the outlook is promising, there are some impediments slowing market progression. Besides the population explosion in major urban centers in the United States, aging infrastructure and the lack of funding to tackle the issue, pose long-term challenges. Facilities that are able to enhance current reuse capabilities will be better equipped to adapt to population growth and stringent effluent discharge requirements as well as address issues related to aging water infrastructure. In the short-term, the North American economic downturn poses a huge restraint for this industry segment. Municipal end users will have reduced capital and operational expense budgets, and they must weigh the initial implementation and installation costs required for upgrading and retrofitting existing water reuse applications. For now, smaller municipalities and Tier II industrial end users may continue to use the outdated systems to save on capital costs. 'Industrial and municipal water reuse applications will receive a greater degree of market penetration as restrictions to water use and water scarcity grow in importance in the near future,' says the analyst. 'Despite the economic downturn, these problems cannot be ignored and will have a direct impact to manufacturing output and freshwater availability for a number of North American regions of concern.'

Building awareness of the benefits of water reuse applications can facilitate growth in this industry segment. Case study examples that showcase advantages such as improved water footprint, optimized water conservation, and compliance to regulatory discharge requirements would help trigger market growth. For those operating in this domain, it is vital to enlist the cooperation of Tier1 CEOs seeking to enhance environmental corporate social responsibility by identifying niche applications to improve sustainability. Savvy participants must join state and provincial water conservation efforts to assist end users that are affected by water use restrictions and withdrawal limits.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- Municipal water treatment
- Industrial water treatment
- Municipal wastewater treatment
- Industrial wastewater treatment

Technologies

The following technologies are covered in this research:

- Activated carbon systems
- Media filtration
- Membrane systems
- Zero liquid discharge systems

This Frost & Sullivan research service titled North American Industrial and Municipal Water Reuse Markets provides an overview of the marketplace, including key drivers, restraints, and industry challenges for participants. In this research, Frost & Sullivan’s expert analysts examine the following: activated carbon systems, media filtration, membrane systems, and zero liquid discharge.


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