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2010 Latin American Network Security Markets
Frost & Sullivan, April 2010, Pages: 43
This Frost & Sullivan research service titled 2010 Latin American Network Security Markets provides an overview of the market, with revenues and forecasts for all regions, along with a complete analysis of key drivers, restraints and trends that are impacting this market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following: technologies: firewall/Internet protocol security (IPSec), secure sockets layer (SSL), virtual private network (VPN), and intrusion detection system/intrusion prevention system (IDS/IPS).
Growth in the Latin American network security space is leveraged by macroeconomic factors, technology trends and emerging market segments. Though the 2008/2009 global economic crisis had a negative effect on the region, Network Security markets still experienced strong growth and are forecast to gain participation in the global Network Security marketplace. Growth drivers include a strong increase in virtual crimes and SPAM, the rapid expansion of IT markets in the Andean region, highlighting the Colombian market, compliance to both national and international regulations, and the heightening demand for mobility of the workforce with growing use of laptops, smart-phones, and PDA's, requiring enhanced security solutions such as SSL VPN.
Market Overview
Latin American Network Security Markets Thrive despite Economic Slowdown
Regardless of the global economic crisis in 2008 and 2009, the total Latin American network security markets registered a high revenue growth rate of 19.5 percent during 2009. Although the first semester of 2009 had been incredibly challenging, the second half of the year witnessed robust sales growth, with figures reaching $254.0 million. Global network security vendors have identified Latin America as a region with a significant unexplored potential; in addition, saturation of more mature markets such as the United States and western Europe has channeled considerable investments to Latin America. Brazil and the Andean region are poised to experience the highest growth rates within the Latin American region. 'Brazil’s buoyant market is driven by the significant growth of the managed security service (MSS) segment, which comprises pure participants, datacenter service providers, telecommunication companies, and integrators,' note the analysts of this research service. 'Moreover, Brazil was less affected by the economic crisis when compared to other markets such as Mexico and Argentina, mainly due to its large internal market and successful anti-cyclical economic policies implemented by the Federal Government.'
The heightened need for connectivity within the organization and with the outer environment has necessitated the use of more complex networks. This has led to the proliferation of network security risks. Enterprises have identified this risk and are deploying security solutions to safeguard confidential information from unauthorized access. SSL VPN has seen high adoption in the banking, finance, and healthcare sectors and is slated for huge growth, owing to its robust capabilities and the need for companies to go beyond firewall/IPsec to ensure the security of their mobile workforce. 'A prominent adoption trend identified in Latin America is the successful deployment of unified threat management (UTM) product lines, which meet the demands of the small and medium business (SMB) segment as well as large enterprises that include many offices or franchises.' 'The large enterprise segment represents 71.5 percent of the market,' says the analyst. 'Nonetheless, this total participation of the segment is expected to start decreasing with a more active mid market participation, and providers are also likely to develop special offers with a different pricing structure to reach the mid market.'
Though the overall outlook for the market is bright, there are some challenges reining in market progression. There is a distinct lack of awareness surrounding the existing threats and the solutions available in the market. Moreover, the absence of quantifiable ROI and high import taxes has restrained market momentum. Also, the fact that information filtration is being managed by a third party has proved to be a roadblock for the market. Partnerships between network security vendors and managed security vendors have been highly successful, especially in Brazil, Chile, and Columbia. Network security vendors have realized the importance of partnerships with service providers to offer the 'security as a service' outsourcing model to the SMB segment. The benefits that such initiatives offer include significant decrease in the total cost of acquisition (TCA) and total cost of ownership (TCO), possibility of turning fixed costs into variable costs, access to modern technologies, availability of experienced and trained professionals, and more time to focus on core business.
Technologies
The following technologies are covered in this research:
- Firewall/IPSec
- SSL VPN
- IDS/IPS
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