Netherlands Food and Drink Report Q2 2010
Business Monitor International, March 2010, Pages: 67
The Russia Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Russia's food and drink industry.
In 2008 the Dutch economy proved to be one of the most resilient in Western Europe, with unemployment falling and GDP growth coming in above 2%. However, things turned sour during 2009 with BMI estimating that full-year GDP contracted by 4.9% and that unemployment increased from 3.7% of the labour force to 6%. Given these dire economic figures, the resilient results posted by Sligro, along with contemporaries Ahold and Jumbo, may seem somewhat surprising. For example, Sligro has announced that its sales increased by 4.2% during 2009 to reach EUR2.26bn. The firm also revealed that sales at stores open at least a year increased by 5.1% during the 12 months and that they accelerated as 2009 progressed, highlighted by an increase of 9.5% from October to December. This strength can be explained by the drop in confidence and spending power having the biggest impact on sales of large, durable goods, while sales of groceries were boosted by price-conscious consumers eating out less.
The Dutch economy is expected to return to growth in 2010 (albeit with a GDP performance of only 0.3%). This should have a positive impact on consumer confidence and hence spending, although unemployment is expected to continue rising which could undermine the strength of this recovery. However, while retailers can look forward to a more benign economic environment in 2010, the competitive environment may in fact be harder to traverse.
This conclusion stems from the acquisition of the country’s third-largest retailer Super de Boer by Jumbo at the tail end of 2009 – a move that meant Jumbo leapfrogged Sligro and Schuitema to become the country’s second-largest retailer. The emergence of a strong number two in a market previously dominated by Ahold is clearly likely to bring additional competitive pressure to the market. With Ahold and Jumbo likely to step up promotions and lower prices in a bid to attract price-conscious shoppers, the country’s smaller retailers could be squeezed. In a market that looks relatively fragmented when compared to its Western European neighbours this is also likely to accelerate the pace of consolidation, with the country’s smaller retailers sure to be in the spotlight of the two market leaders.
Executive Summary
SWOT Analysis
- Netherlands Food Industry SWOT
- Netherlands Drink Industry SWOT
- Netherlands Mass Grocery Retail Industry SWOT
Business Environment
- BMI’s Core Global Industry Views
- Table: BMI’s Core Views For The Food & Drink Industry
- Western Europe Food & Drink Business Environment Ratings
- Western Europe Food & Drink Business Environment Ratings Q2 2010
- Netherlands’ Food & Drink Business Environment Rating
- Economic Outlook
- Netherlands – Economic Activity
Food
- Industry Forecast Scenario
- Total Food Consumption
- Table: Food Consumption Indicators - Historical Data & Forecasts
- Confectionery
- Table: Confectionery Value Sales - Historical Data & Forecasts
- Trade
- Industry Developments
- Market Overview
- Food
- Dairy
Drink
- Industry Forecast Scenario
- Soft Drinks and Bottled Water
- Soft Drink Sales - Historical Data & Forecasts
- Alcoholic Drinks
- Table: Alcoholic Drink Value/Volume Sales - Historical Data & Forecasts
- Industry Developments
- Market Overview
- Soft Drinks and Bottled Water
- Alcoholic Drinks
- Table: Alcoholic Drinks Data
Mass Grocery Retail
- Industry Forecast Scenario
- Mass Grocery Retail Market - Sales by Format (US$bn) – Historical Data & Forecasts
- Food Sales by Format – Historical Data and Forecasts
- Alcohol and Tobacco Sales by Format – Historical Data and Forecasts
- Industry Developments
- Market Overview
- Structure of Mass Grocery Retail Market by Estimated Number of Outlets, 2002-2008
- Structure of Mass Grocery Retail Market by Value (US$mn)
- Structure of Mass Grocery Retail Market by Value (EURmn), 2002-2008
- Annual Average Sales per Outlet by Format - 2008
Competitive Landscape
- Key Players in Dutch Food Sector
- Table: Key Players in Dutch Drink Sector
- Table: Key Players in Dutch Mass Grocery Retail Sector
- Company Analysis
- Food
- Unilever
- FrieslandCampina
- Drink
- Heineken International
- Mass Grocery Retail
- Ahold
Appendix
- Country Snapshot: Netherlands Demographic Data
- Section 1: Population
- Table: Demographic Indicators, 2005-2030
- Table: Rural/Urban Breakdown, 2005-2030
- Section 2: Education and Healthcare
- Table: Education, 2002-2005
- Table: Vital Statistics, 2005-2030
- Section 3: Labour Market and Spending Power
- Table: Employment Indicators, 2000-2005
- Table: Consumer Expenditure, 2000-2012 (US$)
- Table: Average Annual Wages, 2000-2012
BMI Food & Drink Methodology
- Food And Drink Business Environment Ratings
- Ratings Methodology
- Ratings Overview
- Indicators
- Limits Of Potential Returns
- Risks To Realisation Of Potential Returns
- Weighting
- Weighting
- BMI Food & Drink Industry Glossary
- Food & Drink
- Mass Grocery Retail
- BMI Food & Drink Forecasting & Sourcing
- How We Generate Our Industry Forecasts
- Sourcing
- Unilever
- FrieslandCampina
- Heineken International
- Ahold
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