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EMV Migration in Canada: Opportunities and Challenges
Technology Strategies International, Feb 2007, Pages: 115
EMV Migration in Canada: Opportunities and Challenges, 2007, is the most comprehensive and authoritative independent strategic analysis and forecast available on the Canada's EMV migration plans. While the planning for EMV implementation is at an advanced stage in Canada, there are a number of critical challenges that need to be addressed by issuers, acquirers and retailers for migration to be successful.
Some key findings of the research include:
- EMV migration will be slower than anticipated because of the numerous challenges facing issuers, acquirers, merchants and white-label ABM owners
- By 2010, the date set by Visa Canada for the liability shift between issuers and acquirers in Canada, only 36% of all credit cards in Canada will have migrated to EMV-compliant smart cards
- The most significant threat to EMV migration in Canada is in the area of contactless and wireless payments
EMV Migration in Canada: Opportunities and Challenges, 2007, is a comprehensive and insightful strategic assessment of Canada’s EMV migration program. It includes a detailed analysis of the Canadian payments landscape and establishes the payment context in which EMV migration will take place. The 115 page report identifies the most important threats to EMV migration in Canada, and the challenges that will need to be addressed by issuers, acquirers and different classes of merchants for migration to be successful. Key opportunity areas are identified. Detailed forecasts are presented for the migration of credit and debit cards, POS terminals, ABMs and automatic fuel dispensers to EMV
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