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Wine In Kenya
Euromonitor International, Feb 2012, Pages: 19
Wine continued to moderately grow with a 4% increase in volume terms in 2011. There is a perception that wine is expensive and only for middle- and upper-income consumers. This was reinforced by the rampant inflation witnessed in the country at the end of the review period, which put wine even more beyond the reach of the average consumer. However, this trend is changing as companies seek to alter this perception through print media coverage and merchandising in supermarkets.
The Wine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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