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Coffee in Nigeria
Euromonitor International, April 2011, Pages: 14
As in previous years, coffee consumption increased over 2010 especially amongst working Nigerians trying to remain alert in stressful working environments. Many now rely on coffee to ward off drowsiness and restore alertness during the working day. Coffee is also often consumed before going home from work in order to boost alertness in the huge traffic jams in Lagos in rush hour. Coffee is served in most offices during breaks, at conferences and other formal business gatherings. It is also...
The Coffee in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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