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Coffee in USA
Euromonitor International, March 2010, Pages: 42
After a steady decline in retail value sales between 2000 and 2007, the instant coffee subsector showed growth of 3% in 2009. As price-sensitive consumers are trading down to instant coffee, there is a renewed interest in the category, aided by the launch of gourmet product offerings. Starbucks’ launch of Via in September 2009 is a sign of an instant coffee revival, at least in the short-to-medium term.
The Coffee in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hot Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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