Tea in Iran

Euromonitor International, May 2012, Pages: 18

Consumption of tea in Iran is estimated to be around 110,000-120,000 tonnes per year, which equates to per capita consumption of around 1.5kg. However, Euromonitor International can only reflect 40,000 tonnes of this figure because a considerable proportion of domestic needs are met by unpackaged products and illicit trade. Illicit trade has grown rapidly and was believed to have reached almost 60,000 tonnes in 2011. This has resulted in a major decline for domestic products and a chaotic...

Euromonitor International's Tea in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

TEA IN IRAN
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea Company Shares by Retail Value 2007-2011
Table 6 Tea Brand Shares by Retail Value 2008-2011
Table 7 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 8 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Golestan Co in Hot Drinks (iran)
Strategic Direction
Key Facts
Summary 1 Golestan Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Golestan Co: Competitive Position 2011
Executive Summary
Tea Remains Dominant But Coffee the Best Performer in 2011
Illicit Trade Remains A Major Threat To Legal Importers
Golestan Co and Nestlé Iran Pjs Co the Leading Players in Tea and Coffee, Respectively
Lack of Modern Grocery Outlets Means Dominance of Independent Small Grocers
Tea To Remain the Key Hot Drink in Iran While Instant Coffee Set To See the Strongest Growth
Market Data
Table 11 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 12 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 13 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 14 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 21 Hot Drinks Company Shares by Retail Value 2007-2011
Table 22 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 23 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 24 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 25 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 26 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Table 35 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2006-2011
Definitions
Sources
Summary 3 Research Sources

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