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Tea in Iran Product Image

Tea in Iran

  • Published: July 2013
  • Region: Iran
  • 19 pages
  • Euromonitor International

The cultivation of tea started in the north of Iran during the first decade of the 20th century, and the popularity of this drink has grown continuously since then. Tea was considered as a hot drink only for higher income sections of society, but gradually became available to nearly all consumers. Currently, tea is the only drink that can be found in any Iranian household regardless of social class or income. In fact, it is the only available product that is served at all social occasions, and...

The Tea in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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TEA IN IRAN

July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2007-2012
Table 2 Retail Sales of Tea by Category: Value 2007-2012
Table 3 Retail Sales of Tea by Category: % Volume Growth 2007-2012
Table 4 Retail Sales of Tea by Category: % Value Growth 2007-2012
Table 5 Tea Company Shares by Retail Value 2008-2012
Table 6 Tea Brand Shares by Retail Value 2009-2012
Table 7 Forecast Retail Sales of Tea by Category: Volume 2012-2017
Table 8 Forecast Retail Sales of Tea by Category: Value 2012-2017
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
Golestan Co in Hot Drinks (iran)
Strategic Direction
Key Facts
Summary 1 Golestan Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Golestan Co: Competitive Position 2012
Executive Summary
Iran Remains A Major Tea-consuming Country
Significant Growth of Unit Price and Widespread Smuggling Threatens Legitimate Retail Sales
Golestan Is the Clear Leader in Tea
Independent Small Grocers Is Still the Most Important Distribution Channel
While Tea Is Expected To Remain the Dominant Category, Coffee Will Continue To Grow From Its Low Base
Market Data
Table 11 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 12 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 13 Retail Sales of Hot Drinks by Category: Volume 2007-2012
Table 14 Retail Sales of Hot Drinks by Category: Value 2007-2012
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
Table 21 Hot Drinks Company Shares by Retail Value 2008-2012
Table 22 Hot Drinks Brand Shares by Retail Value 2009-2012
Table 23 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
Table 24 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 25 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
Table 26 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Appendix
Production/import/export Data
Table 35 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2007-2012
Definitions
Sources
Summary 3 Research Sources

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