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Tea in Nigeria

  • ID: 1214848
  • May 2015
  • Region: Nigeria
  • 19 pages
  • Euromonitor International

Tea continues to grow steadily in Nigeria, despite the fact that the country is generally quite hot and so cold drinks are usually preferred. Tea has traditionally been popular in the north of the country, which gets cold at night during the harsh harmattan (dry) season, but it is consumed less in other parts of the country. However, an increasingly formal working culture and Westernisation has been driving a steady increase in consumption.

The Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

TEA IN NIGERIA

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 6 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 7 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 8 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Promasidor Nigeria Ltd in Hot Drinks (nigeria)
Strategic Direction
Key Facts
Summary 1 Promasidor Nigeria Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 2 Promasidor Nigeria Ltd: Competitive Position 2014
Executive Summary
Hot Drinks in Nigeria Is Growing Steadily
New Types of Products and Packaging Helps To Maintain Interest
Multinationals Dominate Hot Drinks With Promasidor Nigeria the Best Performer
Independent Small Grocers Still Dominate Despite Rise of Modern Grocery Retailers
Hot Drinks Will Continue To Grow Steadily
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 13 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 14 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 35 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category2009-2014
Sources
Summary 3 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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