Tea in USA

Euromonitor International, March 2010, Pages: 42

Even though coffee still remains part of a majority of Americans’ daily routine, tea has been gaining popularity due to its widely publicised health benefits. Antioxidants, catechins and EGCG are all associated with health and disease prevention, and US consumers are increasingly seeking tea products that naturally contain all of these components. Although black tea remains the most consumed type in the US, 2009 saw a steady stream of new green, white and red tea product launches.

The Tea in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hot Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Tea in the US
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Increases in Raw Materials Prices Fuel Sales
Instant Coffee Gets A Facelift
Major Brands Stand Ground
Mass Distribution Channels Benefit From Downturn
Moderate Growth Anticipated
Key Trends and Developments
Consumers' Concerns Increase Demand for Sustainable Products
Increased Need for Convenience
Increases in Raw Material Prices Fuel Unit Price Rises
Shifting Consumption Patterns
Increasing Health Awareness Fuels Sales
Market Indicators
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2004-2009
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2004-2009
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2004-2009
Table 4 Retail Sales of Hot Drinks by Sector: Value 2004-2009
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2004-2009
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2004-2009
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2004-2009
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2004-2009
Table 11 Hot Drinks Company Shares by Value 2005-2009
Table 12 Hot Drinks Brand Shares by Value 2006-2009
Table 13 Penetration of Private Label by Sector 2005-2009
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2004-2009
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2009
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2009-2014
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2009-2014
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2009-2014
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2009-2014
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2009-2014
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2009-2014
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2009-2014
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2009-2014
Appendix
Published Data Comparisons
Table 26 US Commodity Imports 2004-2008
Definitions
Sources
Summary 1 Research Sources
Eight O'clock Coffee Co
Strategic Direction
Key Facts
Summary 2 Eight O'Clock Coffee Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Eight O'Clock Coffee Co: Competitive Position 2009
Hain Celestial Group Inc, the
Strategic Direction
Key Facts
Summary 4 Hain Celestial Group Inc, The: Key Facts
Summary 5 Hain Celestial Group Inc, The: Operational Indicators
Company Background
Production
Summary 6 Hain Celestial Group Inc, The: Production Statistics 2008
Competitive Positioning
Summary 7 Hain Celestial Group Inc, The: Competitive Position 2009
Jm Smucker Co, the
Strategic Direction
Key Facts
Summary 8 JM Smucker Co, The: Key Facts
Summary 9 JM Smucker Co, The: Operational Indicators
Company Background
Production
Summary 10 JM Smucker Co, The: Production Statistics 2008
Competitive Positioning
Summary 11 JM Smucker Co, The: Competitive Position 2009
Kraft Foods Inc
Strategic Direction
Key Facts
Summary 12 Kraft Foods Inc: Key Facts
Summary 13 Kraft Foods Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Kraft Foods Inc: Competitive Position 2009
Massimo Zanetti Beverage USA
Strategic Direction
Key Facts
Summary 15 Massimo Zanetti Beverage USA: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Massimo Zanetti Beverage USA: Competitive Position 2009
Rc Bigelow Inc
Strategic Direction
Key Facts
Summary 17 RC Bigelow Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 RC Bigelow Inc: Competitive Position 2009
Starbucks Corp
Strategic Direction
Key Facts
Summary 19 Starbucks Corp: Key Facts
Summary 20 Starbucks Corp: Operational Indicators
Company Background
Production
Summary 21 Starbucks Corp: Production Statistics 2008
Competitive Positioning
Summary 22 Starbucks Corp: Competitive Position 2009
Unilever United States Inc
Strategic Direction
Key Facts
Summary 23 Unilever United States Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 24 Unilever United States Inc: Competitive Position 2009
Headlines
Competitive Landscape
Prospects
Category Data
Table 27 Retail Sales of Tea by Subsector: Volume 2004-2009
Table 28 Retail Sales of Tea by Subsector: Value 2004-2009
Table 29 Retail Sales of Tea by Subsector: % Volume Growth 2004-2009
Table 30 Retail Sales of Tea by Subsector: % Value Growth 2004-2009
Table 31 Tea Company Shares 2005-2009
Table 32 Tea Brand Shares 2006-2009
Table 33 Forecast Retail Sales of Tea by Subsector: Volume 2009-2014
Table 34 Forecast Retail Sales of Tea by Subsector: Value 2009-2014
Table 35 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2009-2014
Table 36 Forecast Retail Sales of Tea by Subsector: % Value Growth 2009-2014
Table 37 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2009
Table 38 Other Tea by Type: % Off-trade Volume 2005-2009

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