Adult Mouth Care in Portugal

Euromonitor International, September 2012, Pages: 23

Despite the high costs of dentist treatments encouraging a growing number Portuguese consumers to take better care of their oral health, thus encouraging sales of adult mouth care products, many consumers remain reluctant to spend money on things that are not considered a primary necessity, such as mouth care products.

Euromonitor International's Adult Mouth Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Adult Mouth Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

ADULT MOUTH CARE IN PORTUGAL
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Adult Mouth Care: Value 2006-2011
Table 2 Sales of Adult Mouth Care: % Value Growth 2006-2011
Table 3 Adult Mouth Care Company Shares by Value 2007-2011
Table 4 Adult Mouth Care Brand Shares by Value 2008-2011
Table 5 Forecast Sales of Adult Mouth Care: Value 2011-2016
Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2011-2016
Executive Summary
Sales Moderately Growing Despite Poor Economic Conditions
Obesity Rates Rising
Vitamins and Dietary Supplements Benefits From Increasingly Hectic Lifestyles
International Players Still Dominate Consumer Health
Economic Crisis Inhibits Major Growth
Key Trends and Developments
Consumers Still Largely Influenced by Chemists/pharmacists' Advice
Domestic Players Still Representing No Threat To Multinationals in the OTC Market
Hectic Lifestyle Benefiting Multivitamins and Calming and Sleeping
Consumer Health Sales Immune To the Economic Storm
Obesity and Excess Weight in Portugal
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements' Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC Healthcare Switches 2009-2011
Sources
Summary 2 Research Sources

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