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Cough, Cold and Allergy (hay Fever) Remedies in USA

Euromonitor International, March 2010, Pages: 54


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Cough cold and allergy sales were flat in 2009 following booming growth in 2008. The 13% jump in 2008 was driven by the Zyrtec switch to OTC status. In its first year the product reached sales of US$500 million to become America’s fourth best selling cough, cold and allergy remedy. The brand’s launch was especially impressive considering that a private label alternative was launched at the same time and Claritin, another second generation antihistamine, had already established a strong lead in...

The Cough, Cold and Allergy (Hay Fever) Remedies Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Antihistamines/Allergy Remedies (Systemic), Child-Specific Cough, Cold and Allergy Remedies, Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Pharyngeal Preparations

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Health industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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