Herbal/Traditional Products in Turkey

Euromonitor International, April 2012, Pages: 28

In 2011, many herbal/traditional products faced a significant challenge from standard alternatives (non-herbal/traditional products). Many consumers believe standard products to be more effective as they have stronger formulas. Thus, herbal/traditional products were used only for mild conditions.

The Herbal/Traditional Products in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Analgesics, Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicated Skin Care, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Herbal/Traditional Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HERBAL/TRADITIONAL PRODUCTS IN TURKEY
Euromonitor International
April 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products: Value 2006-2011
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2006-2011
Table 3 Herbal/Traditional Products Company Shares 2007-2011
Table 4 Herbal/Traditional Products Brand Shares 2008-2011
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2011-2016
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2011-2016
Abdi Ibrahim Ilaç Sanayi Ve Ticaret As in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 1 Abdi Ibrahim Ilaç Sanayi ve Ticaret AS: Key Facts
Summary 2 Abdi Ibrahim Ilaç Sanayi ve Ticaret AS: Operational Indicators
Company Background
Production
Summary 3 Abdi Ibrahim Ilaç Sanayi ve Ticaret AS: Production Statistics 2011
Competitive Positioning
Summary 4 Abdi Ibrahim Ilaç Sanayi ve Ticaret AS: Competitive Position 2011
Biota Laboratuvarlari in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 5 Biota Laboratuvarlari: Key Facts
Summary 6 Biota Laboratuvarlari: Operational Indicators
Company Background
Production
Summary 7 Biota Laboratuvarlari: Production Statistics 2011
Competitive Positioning
Summary 8 Biota Laboratuvarlari: Competitive Position 2011
Kurtsan Ilaclari As in Consumer Health (turkey)
Strategic Direction
Key Facts
Summary 9 Kurtsan Ilaclari AS: Key Facts
Summary 10 Kurtsan Ilaclari AS: Operational Indicators
Company Background
Production
Summary 11 Kurtsan Ilaclari AS: Production Statistics 2011
Competitive Positioning
Summary 12 Kurtsan Ilaclari AS: Competitive Position 2011
Executive Summary
Consumer Health Demonstrates Positive Growth in 2011
Long-awaited OTC Legislation Is Still To Be Introduced
Multinational Companies Lead
Chemists/pharmacies Is the Dominant Distribution Channel
Consumer Health Is To Register Growth Over the Forecast Period
Key Trends and Developments
Improved Economic Conditions Benefit the Consumer Health Industry
the Long-awaited OTC Legislation Is To Expand Consumer Health
Increasing Life Expectancy in the Turkish Population
Rapid Urbanisation in the Country Is A Significant Factor Behind Growth
Production of Generics by Local Companies Stimulates Growth
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 13 OTC - Switches 2009-2011
Definitions
Sources
Summary 14 Research Sources

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