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Sports Nutrition in Portugal

Euromonitor International, June 2011, Pages: 22


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The image of sports nutrition experienced a change in Portugal. Traditionally sports nutrition is perceived as being mainly composed of products only to build body muscle as well as mainly masculine. This was the result of the advertisement and an emphasis on benefits and main aims of the different products. Consumers started to realise the importance of boosting the physical effort. The fact that players such as SportZone and Decathlon have increased their presence has also contributed to a...

The Sports Nutrition in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sports Nutrition market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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