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Retailing in Cameroon

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    Report

  • 68 Pages
  • June 2022
  • Region: Cameroon
  • Euromonitor International
  • ID: 1214936
Having declined sharply during 2020 as a result of the pandemic, retailing constant value sales (2021 prices) recovered only partially in 2021. In spite of the fact that restrictions on movement were significantly relaxed, many local consumers remained cautious in their spending. Modern grocery retailers continued to gain ground on their traditional counterparts, as the former are generally favoured by more affluent local consumers, who were more insulated from the pandemic’s economic fallout.

The Retailing in Cameroon report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-Based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Retailing In 2021: The Big Picture


Health And Beauty Specialist Retailers Suffer Modest Post-Pandemic Hangover


E-Commerce Still Suffering In The Aftermath Of Jumia Exit


What Next For Retailing?


Operating Environment


Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours By Channel Type 2021

Physical Retail Landscape


Cash And Carry


Seasonality


Christmas And New Year


Back To School


Payments


Delivery And Collections


Emerging Business Models

Market Data

Table 1 Sales In Retailing By Store-Based Vs Non-Store: Value 2016-2021
Table 2 Sales In Retailing By Store-Based Vs Non-Store: % Value Growth 2016-2021
Table 3 Sales In Store-Based Retailing By Channel: Value 2016-2021
Table 4 Sales In Store-Based Retailing By Channel: % Value Growth 2016-2021
Table 5 Store-Based Retailing Outlets By Channel: Units 2016-2021
Table 6 Store-Based Retailing Outlets By Channel: % Unit Growth 2016-2021
Table 7 Sales In Non-Store Retailing By Channel: Value 2016-2021
Table 8 Sales In Non-Store Retailing By Channel: % Value Growth 2016-2021
Table 9 Non-Grocery Specialists: Value Sales, Outlets And Selling Space 2016-2021
Table 10 Non-Grocery Specialists: Value Sales, Outlets And Selling Space: % Growth 2016-2021
Table 11 Sales In Non-Grocery Specialists By Channel: Value 2016-2021
Table 12 Sales In Non-Grocery Specialists By Channel: % Value Growth 2016-2021
Table 13 Non-Grocery Specialists Outlets By Channel: Units 2016-2021
Table 14 Non-Grocery Specialists Outlets By Channel: % Unit Growth 2016-2021
Table 15 Retailing Gbo Company Shares: % Value 2017-2021
Table 16 Retailing Gbn Brand Shares: % Value 2018-2021
Table 17 Store-Based Retailing Gbo Company Shares: % Value 2017-2021
Table 18 Store-Based Retailing Gbn Brand Shares: % Value 2018-2021
Table 19 Store-Based Retailing Lbn Brand Shares: Outlets 2018-2021
Table 20 Non-Store Retailing Gbo Company Shares: % Value 2017-2021
Table 21 Non-Store Retailing Gbn Brand Shares: % Value 2018-2021
Table 22 Non-Grocery Specialists Gbo Company Shares: % Value 2017-2021
Table 23 Non-Grocery Specialists Gbn Brand Shares: % Value 2018-2021
Table 24 Non-Grocery Specialists Lbn Brand Shares: Outlets 2018-2021
Table 25 Non-Grocery Specialists Lbn Brand Shares: Selling Space 2018-2021
Table 26 Forecast Sales In Retailing By Store-Based Vs Non-Store: Value 2021-2026
Table 27 Forecast Sales In Retailing By Store-Based Vs Non-Store: % Value Growth 2021-2026
Table 28 Forecast Sales In Store-Based Retailing By Channel: Value 2021-2026
Table 29 Forecast Sales In Store-Based Retailing By Channel: % Value Growth 2021-2026
Table 30 Forecast Store-Based Retailing Outlets By Channel: Units 2021-2026
Table 31 Forecast Store-Based Retailing Outlets By Channel: % Unit Growth 2021-2026
Table 32 Forecast Sales In Non-Store Retailing By Channel: Value 2021-2026
Table 33 Forecast Sales In Non-Store Retailing By Channel: % Value Growth 2021-2026
Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets And Selling Space 2021-2026
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets And Selling Space: % Growth 2021-2026
Table 36 Forecast Sales In Non-Grocery Specialists By Channel: Value 2021-2026
Table 37 Forecast Sales In Non-Grocery Specialists By Channel: % Value Growth 2021-2026
Table 38 Forecast Non-Grocery Specialists Outlets By Channel: Units 2021-2026
Table 39 Forecast Non-Grocery Specialists Outlets By Channel: % Unit Growth 2021-2026

Disclaimer

Sources

Summary 2 Research Sources

Modern Grocery Retailers In Cameroon


Key Data Findings


2021 Developments


Growth Begins To Recover From Pandemic Shock


Cfao Group Launches Carrefour’S Supeco Banner


Value Sales Of Forecourt Retailers Remain Well Below Their Pre-Pandemic Level


Prospects And Opportunities


New Store Openings Will Be The Main Growth Driver


Local Players Will Come Under Increased Pressure From Larger International Rivals


Potential For E-Commerce Expansion

Channel Data

Table 40 Modern Grocery Retailers: Value Sales, Outlets And Selling Space 2016-2021
Table 41 Modern Grocery Retailers: Value Sales, Outlets And Selling Space: % Growth 2016-2021
Table 42 Sales In Modern Grocery Retailers By Channel: Value 2016-2021
Table 43 Sales In Modern Grocery Retailers By Channel: % Value Growth 2016-2021
Table 44 Modern Grocery Retailers Outlets By Channel: Units 2016-2021
Table 45 Modern Grocery Retailers Outlets By Channel: % Unit Growth 2016-2021
Table 46 Modern Grocery Retailers Gbo Company Shares: % Value 2017-2021
Table 47 Modern Grocery Retailers Gbn Brand Shares: % Value 2018-2021
Table 48 Modern Grocery Retailers Lbn Brand Shares: Outlets 2018-2021
Table 49 Modern Grocery Retailers Lbn Brand Shares: Selling Space 2018-2021
Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets And Selling Space 2021-2026
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets And Selling Space: % Growth 2021-2026
Table 52 Forecast Sales In Modern Grocery Retailers By Channel: Value 2021-2026
Table 53 Forecast Sales In Modern Grocery Retailers By Channel: % Value Growth 2021-2026
Table 54 Forecast Modern Grocery Retailers Outlets By Channel: Units 2021-2026
Table 55 Forecast Modern Grocery Retailers Outlets By Channel: % Unit Growth 2021-2026

Traditional Grocery Retailers In Cameroon


Key Data Findings


2021 Developments


Pandemic Hits Traditional Grocery Retailers Particularly Hard


Convenience And Loyalty Are Key For Traditional Grocery Retailers


Pandemic Drives Increase In Off-Trade Demand For Alcohol


Prospects And Opportunities


In Spite Of Vigorous Population Growth, Pandemic Recovery Will Be Slow


Traditional Grocery Retailers Will Struggle To Appeal To More Affluent And Younger Consumers


Specialisation Will Be Key To Survival For Some

Channel Data

Table 56 Traditional Grocery Retailers: Value Sales, Outlets And Selling Space 2016-2021
Table 57 Traditional Grocery Retailers: Value Sales, Outlets And Selling Space: % Growth 2016-2021
Table 58 Traditional Grocery Retailers Forecasts: Value Sales, Outlets And Selling Space 2021-2026
Table 59 Traditional Grocery Retailers Forecasts: Value Sales, Outlets And Selling Space: % Growth 2021-2026

Apparel And Footwear Specialist Retailers In Cameroon


Key Data Findings


2021 Developments


Apparel And Footwear Specialist Retailers Struggle To Recover From Covid-19


Economic Shock Of Pandemic Enhances The Appeal Of Informal Retailers


Hard Times Lead Some To Trade Down To Second-Hand Clothing


Prospects And Opportunities


An Expanding Population And Urbanisation Will Underpin Gradual Recovery In Demand


Proliferation Of Shopping Malls Will Facilitate The Expansion Of International Brands, But Their Growth Will Be Constrained By Relatively High Pricing


Potential For E-Commerce Growth

Channel Data

Table 60 Apparel And Footwear Specialist Retailers: Value Sales, Outlets And Selling Space 2016-2021
Table 61 Apparel And Footwear Specialist Retailers: Value Sales, Outlets And Selling Space: % Growth 2016-2021
Table 62 Apparel And Footwear Specialist Retailers Gbo Company Shares: % Value 2017-2021
Table 63 Apparel And Footwear Specialist Retailers Gbn Brand Shares: % Value 2018-2021
Table 64 Apparel And Footwear Specialist Retailers Lbn Brand Shares: Outlets 2018-2021
Table 65 Apparel And Footwear Specialist Retailers Lbn Brand Shares: Selling Space 2018-2021
Table 66 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets And Selling Space 2021-2026
Table 67 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets And Selling Space: % Growth 2021-2026

Health And Beauty Specialist Retailers In Cameroon


Key Data Findings


2021 Developments


Health And Beauty Specialists Suffer A Post-Pandemic Hangover


As Daily Life Normalises, Demand For Beauty Products Starts To Revive


Pandemic Leads To Increased Online Interaction With Consumers


Prospects And Opportunities


Heightened Consumer Interest In Health And Wellness Set To Outlast The Pandemic


Outlet Growth Will Be Strongest In Smaller Urban Centres


Success Of Healthlane Underlines Potential For E-Commerce Growth

Channel Data

Table 68 Health And Beauty Specialist Retailers: Value Sales, Outlets And Selling Space 2016-2021
Table 69 Health And Beauty Specialist Retailers: Value Sales, Outlets And Selling Space: % Growth 2016-2021
Table 70 Sales In Health And Beauty Specialist Retailers By Channel: Value 2016-2021
Table 71 Sales In Health And Beauty Specialist Retailers By Channel: % Value Growth 2016-2021
Table 72 Health And Beauty Specialist Retailers Forecasts: Value Sales, Outlets And Selling Space 2021-2026
Table 73 Health And Beauty Specialist Retailers Forecasts: Value Sales, Outlets And Selling Space: % Growth 2021-2026
Table 74 Forecast Sales In Health And Beauty Specialist Retailers By Channel: Value 2021-2026
Table 75 Forecast Sales In Health And Beauty Specialist Retailers By Channel: % Value Growth 2021-2026

Mixed Retailers In Cameroon


2021 Developments


Variety Stores Find Favour With Local Consumers But Remain In Their Infancy


Focus On Mother And Baby Products Helps Variety Stores Carve Out A Niche


Informal Retailers Pose A Growing Competitive Threat


Prospects And Opportunities


Post-Pandemic Economic Recovery Will Underpin Growth


The Proliferation Of Hypermarkets Will Pose A Competitive Threat


Social Media Will Grow In Importance For Marketing


Direct Selling In Cameroon


Key Data Findings


2021 Developments


Demand Struggles To Recover From Pandemic Economic Shock


Beauty And Personal Care And Consumer Health Continue To Dominate Direct Selling


Covid-19 Drives Shift To Social Media


Prospects And Opportunities


Population Growth, An Expanding Middle Class And Heightened Interest In Health And Wellness Will Drive A Relatively Swift Recovery


The Line Between Direct Selling And E-Commerce Will Continue To Blur


Competition From Physical Stores Will Intensify

Channel Data

Table 76 Direct Selling By Category: Value 2016-2021
Table 77 Direct Selling By Category: % Value Growth 2016-2021
Table 78 Direct Selling Gbo Company Shares: % Value 2017-2021
Table 79 Direct Selling Gbn Brand Shares: % Value 2018-2021
Table 80 Direct Selling Forecasts By Category: Value 2021-2026
Table 81 Direct Selling Forecasts By Category: % Value Growth 2021-2026

E-Commerce (Goods) In Cameroon


Key Data Findings


2021 Developments


Jumia Exit Leaves A Hole That No Other Player Is Ready To Fill


Store-Based Retailers Pay More Attention To E-Commerce


E-Commerce Largely Remains Limited To Affluent Millennials


Prospects And Opportunities


Rising Level Of Smartphone Ownership Will Be A Key Growth Driver


Mobile E-Commerce Will Gradually Grow In Importance


Domestic Internet Retail Will Eclipse Foreign E-Commerce

Channel Data

Table 82 E-Commerce (Goods) By Channel And Category: Value 2016-2021
Table 83 E-Commerce (Goods) By Channel And Category: % Value Growth 2016-2021
Table 84 E-Commerce (Goods) Gbo Company Shares: % Value 2017-2021
Table 85 E-Commerce (Goods) Gbn Brand Shares: % Value 2018-2021
Table 86 Forecast E-Commerce (Goods) By Channel And Category: Value 2021-2026
Table 87 Forecast E-Commerce (Goods) By Channel And Category: % Value Growth 2021-2026

Mobile E-Commerce (Goods) In Cameroon


Key Data Findings


2021 Developments


Impact Of Jumia Exit Still Being Felt


A Growing Number Of Retailers Are Launching Mobile Apps, While Mobile Payment Apps Are Growing In Popularity


Cheaper Smartphones And Internet Access Are Making Mobile E-Commerce More Accessible


Prospects And Opportunities


The More Widespread Use Of Digital Payments Will Make Mobile E-Commerce More Attractive


Smartphone Apps Will Proliferate


Mobile E-Commerce Has Significant Potential For Growth In Healthcare

Channel Data

Table 88 Mobile E-Commerce (Goods): Value 2016-2021
Table 89 Mobile E-Commerce (Goods): % Value Growth 2016-2021
Table 90 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
Table 91 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026