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Functional Drinks in Costa Rica
Euromonitor International, March 2010, Pages: 24
A competitive landscape has been developing in functional drinks. In 2007 Productora La Florida SA bought the rights to PepsiCo’s products locally, including the sports drink Gatorade. The company has been fiercely promoting it in order to gain share. Also, Productora La Florida SA offers the energy drink Maxxx Energy, which has better sales than Red Bull. The leading product in sports drinks continued to be Coca-Cola FEMSA’s Powerade brand; however, it had to increase promotion, since Gatorade...
The Functional Drinks in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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