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Functional Drinks in Macedonia
Euromonitor International, March 2010, Pages: 23
Off-trade sales of functional drinks, which flourished in 2008, failed to meet growth expectations in 2009, strongly impacting the performance of the entire sector. The first reason was a cease in production of the only domestic functional drink, GR8. This successful product, launched in 2008 by M i A Beverages was manufactured as a joint product with Swedmilk Makedonija dooel, which filed for bankruptcy at the beginning of 2009. The second reason was an amendment of the Trade Law, prohibiting...
The Functional Drinks in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Soft Drinks industry; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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