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Functional Drinks in Peru

Euromonitor International, March 2010, Pages: 29


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Consumption of sport drinks increased rapidly in urban cities of Peru in 2009 for several reasons. Firstly, this soft drink accommodated the increasingly active lifestyles of consumers. Secondly, greater concern about health contributed to increased demand for sport drinks. It began to be positioned as an adequate refreshment drink throughout the day, with negative repercussions for carbonates. Thirdly, Peru exhibited the lowest unit prices for sport drinks in the region, thus helping to raise...

The Functional Drinks in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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